Clickfunnels Vs Kartra: [Updated]Which One is Better for Funnel Builders?

In this ClickFunnels Vs Kartra guide, I’ll help you compare the two tools and save time. Once you read it to the end, you will not be sitting on the fence anymore; you will have to know what is good for you.

Since you can’t use both tools simultaneously – at least most people choose to stick with one to build and manage their online businesses – it’s worth taking time to compare the tools.

Remember, these two are some of the leading sales funnel builder software companies available online today. So, if you are an online entrepreneur, you need one of these in your toolkit.

ClickFunnels, for instance, is one of the most popular online business tools right now. It is a comprehensive platform for landing page creation, lead generation, and designing sales funnels for your products and services.

Its affiliate program has attracted quite a lot of people. Most of the people who began using it now make six figures after promoting it to their audiences.

On the other hand, Kartra is a relatively new platform in the same vein, which aims to be an all-in-one online marketing solution for a succesful online marketer. Both of these platforms, on the surface, offer similar features and do the same thing. Their main goal is to help you build effective sales funnels and sell your products.

Kartra is slightly different from ClickFunnels, though. That’s why I wanted us to check out their similarities and differences.

Let’s dive right in.

Clickfunnels Vs Kartra
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Clickfunnels Overview

ClickFunnel is primarily a sales funnel-building tool. With an easy drag-and-drop page builder, you can create landing pages for a funnel in a matter of minutes.

What makes the tool great is that it is simple to use. You can also integrate it with various third-party tools. That means you can quickly transfer your business here and integrate it with different payment processors, email services, etc.

The Sales funnel builder giant has risen to a 65,000 active users base in recent years. It doesn’t just give you the tools to make your online business successful but also offers the knowledge and the mentorship to make your dreams see the light of the day.

With hundreds of books, coaching videos, templates, and other materials, you are bound to build and monetize excellent sales funnels in minutes.

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The fact that it is simple to use gives it an upper hand when it comes to creating a highly converting landing page, integration with your favorite tools, and access to powerful customer insights that will help you to make profitable business decisions.

It lacks some of the critical features, though. So let’s find out if Karta has these features.

Kartra Overview

Just like ClickFunnels, Kartra is also a powerful marketing tool that helps you create an online sales funnel that offers a seamless experience to your customers. Its primary aim is to enable you to develop excellent sales funnels and generate leads to sell products and services online.

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Kartra’s marketing platform merges all the most critical aspects of an online business into one simple platform. With one tool, you get web hosting, a landing page creator, sales funnels builder, email provider, and other essential sales funnel elements. You can also create membership sites for your entire business and assign different membership levels for anybody who joins. 

Kartra aims to prevent you from wasting money on multiple software apps and services to create a streamlined customer experience in your online business.

ClickFunnels Vs Kartra

While at first glance, the two may look the same. However, there are some differences in the way they work.

Let’s look at their features and draw out the similarities and differences.

Both are Landing Page Builders

Both Kartra and ClickFunnels have a convenient and user-friendly lead page builder. They are both WYSIWYG (What You See is What You Get), meaning you don’t need to code anything. Just use the simple drag-and-drop editor to place page elements.

It’s easy to use the editor in both cases since they contain almost any element that you need – that can be an image column, a slide show, text, and different elements of different shapes.

Both use a smart row/module/column structure that doesn’t interfere with any code you want to enter; this is also important when creating responsive pages.


Each platform has a different number of funnel templates. Of course, the templates don’t necessarily mean much since you can build a page from scratch. But for those who don’t like to waste time designing different funnel types, Kartra may have better options.

Kartra offers hundreds of ready-made page templates and sales funnels that you can edit and customize to suit your needs, while ClickFunnels has a limited number of these templates based on the pricing package.

However, there is a ClickFunnels Funnel Hacking live [link] event, which is a training program that teaches you how to ‘ethically’ steal hundreds of your competitors’ sales funnel and make them yours.

When it comes to responsiveness, ClickFunnels does a better job in this regard. However, Kartra still has a problem when it comes to mobile pages. If you have used the software before, you will notice that they tend to scale a little bit on one side instead of the center.

That may make them appear a bit off. So, in general, I can say that ClickFunnels has a better designer than Karta.

The winner

The winner, obviously, is ClickFunnels. Their primary concern is more on landing and squeeze pages for your marketing products. Since it’s their superpower, their landing pages have fast loading speeds and are easy to optimize for higher conversions.

Clickfunnels page builder
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Their editor is also pretty easy to use. You can edit the elements, drag and drop others into your landing page, and preview them before publishing. With a great marketing strategy, you are bound to achieve tons of leads here. 

Karta lags behind when it comes to speed, but they have significantly improved for the past few years. If you think about it, the key to a high-converting landing page is a well-optimized page and fast loading speeds; something ClickFunnels offers.

Thus, ClickFunnels takes the flag here.  

Email Services Solutions

If you want to run an email marketing campaign, both tools have email marketing services. With ClickFunnels, you get follow-up funnels, a built-in email marketing software that automates lead nurturing processes from lead capture to fulfillment.

Kartra has a “Communications” tab, which works the same way but slightly more advanced than follow-up funnels.

Both tools have their own email autoresponders. With ClickFunnels you’ll get Actionetics, which is a built-in email provider, while Kartra has a “Communications” tab which works as an email service too.

The Differences

Kartra’s email marketing software comes with the standard package. However, for follow-up funnels, you have to purchase the more expensive ClickFunnels Platinum Plan.

Kartra Mail
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I did that math and found out that the price difference is more than $200 per month. But that’s just one side of the picture.

ClickFunnels can integrate with most email marketing tools such as Aweber, ActiveCampaign, or GetResponse. That means you don’t necessarily need its follow-up funnels tool to gather leads and launch email campaigns.

Instead, you can integrate ActiveCampaign, for example, and create email marketing automation sequences using it. That means you can basically purchase the standard package for a similar price to Kartra’s and still integrate your email service tool.

Number of Emails

Kartra only allows you to send 15,000 emails per month. But, if you think about it, this may not be enough if you have to run daily campaigns and you’ve gathered many leads. With ClickFunnels, you can easily integrate it with another email service provider such as ActiveCampaign and send unlimited emails.

So, if you want to use a built-in email service tool at a lower price, you should go with Kartra. That is especially if you have a small business that doesn’t have many customers to send a boatload of emails.

For everything else, ClickFunnels may work better.

Which tool offers the best experience?

Karta seems to be the winner here for a new online business owner with a smaller customer base. I like that all their pricing packages come with the email marketing feature. So you don’t have to pay for a third-party email marketing tool.

Unlike Karta, ClickFunnels allows integration with third-party email marketing tools such as Active Campaign, which can allow you to send unlimited emails to your customers and even automate the whole process.

However, it’s expensive in the long run. So, for starters, Karta is the best when it comes to email marketing.


Adding Products, tracking, Checkout, and Payment integration

Both platforms’ final goal is to sell products. So, they both need good features and integrations toward this end. But, as with all other elements, Kartra has everything that you need already built in.

Kartra’s shopping cart is easy to set up. You can add a new product or upsell/downsell an existing one. The platform guides you through the process with an easy-to-use interface. With these steps, you’ll choose everything from payment gateways to cart templates. Since everything is already on the platform, there is no need for integration.

With ClickFunnels, you’ll need to integrate an email provider, payment gateway, and dropshipping service if you’re going with the entry-level plan. So you’ll have a little bit more work to do, but in return, you’ll have many more choices.

For example, Kartra only offers credit card and PayPal payment gateways. On the other hand, ClickFunnels offers Stripe, EasyPayDirect, Apple/Android Pay, and various other gateways. Also, there is an abundance of autoresponders that you can integrate with ClickFunnels.

All in all, if you want more possibilities in modifying your features, elements, and integrations for all type of funnel needs, you should opt for ClickFunnels. On the other hand, if you are a business owner who wish to have everything ready-made, Kartra might be a better choice.

Affiliate Programs Management

Most online tools have an affiliate program. The easiest way to acquire new customers is if you have an affiliate marketplace where affiliates can sign up and promote your products. It might reduce your profit margins, but it will increase your customer base.

Think about it; if you were previously spending X amount to acquire a new customer into your platform, you could use the same amount to pay affiliates or compensate for the commission they take from every customer they bring along.

The good thing about affiliate marketing is it converts highly. Remember, it’s great if your customers get referred to you rather than directly selling your offers to them. They are more likely to buy after getting a third-party review or testimonial.

How Karta does it for businesses

Karta has a great affiliate management program. You can earn up to 40% commission for each new customer you bring along. So, if you bring in 10 customers with each purchasing the starter plan, that’s about $396 into your account.

That applies to people joining Kartra for the first time. However, what about if you are using Kartra and want to recruit affiliates to promote your offers? 

Kartra Features
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You can set up a system that assigns each affiliate a unique affiliate link, track every click and the demographics of where your affiliates are driving traffic on a single dashboard. In addition, you can set up an instant payment schedule to pay out commissions via PayPal every time they bring in a sale.

How ClickFunnels does it for a user 

It’s no different when it comes to ClickFunnels. They also have an affiliate program that payouts 40% commission of the sales made. Their standard plan is $97 per month. So, if you drive ten new leads that convert to sales, you will earn about $388.

It doesn’t end there. Once you bring in a new lead, you earn not only on the product you are promoting but also any other product within the ClickFunnels community. 

They have an affiliate program that allows you to recruit affiliates, as well. Their affiliate management software – Backpack – does all the work of managing affiliate products for you. It helps you to track clicks, affiliate sales, and the amount to pay.

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However, the downside to their affiliate program is that it’s only in the Platinum plan. Thus, if you are a beginner, you might not have access to it.  

The winner is…

It’s evident that Karta takes the lead here. It allows you to recruit and manage affiliates without considering the pricing plan you select.

It also has a clean and simple-to-use affiliate management dashboard.

Read more blog post topic like this.

Helpdesk and Customer support team

It isn’t easy to work with a company without an effective customer support. You will always run into challenges in your sales funnel-building process.

Who is going to rescue you?

Suppose you don’t have the proper support. In that case, simple errors such as payment processing or landing page optimization could result into a poor customer experience, which translates to a huge loss of business revenue.

Here is how Karta does it for businesses  

Apart from the free training videos that teach you how to use the platform and a ton of content on their site to answer most of your questions, Karta has effective customer support.

It has live chat support if you have questions that require real-time answers. Just click the live chatbot right on the screen, and someone will be there to assist. There are numerous feedbacks of customers who received faster replies.

You can also join their Facebook group. The community is always ready to assist. The group can be a great networking tool, too. Use it to grow your business.

How ClickFunnels does it

ClickFunnels has fantastic customer support, too. There have been reports of slow customer support in the past, but they have improved tremendously over the years.

You can contact them via an email, right there on the platform, or ask a question in the super active Facebook group. They don’t have a helpdesk, though. So, the replies are always going to take a while.

The winner is…

It’s Karta off course. I like their fast customer support. ClickFunnels need to up their game when it comes to this.

Some other essential features for online businesses

These two tools have entirely different features. Kartra aims to have all the needed features built-in, while ClickFunnels sometimes relies on third-party tools.

Video hosting feature

With Kartra, there’s a video library where you can upload your videos and attach them to a landing page. That doesn’t require you to embed a video from a different source, so you don’t need any external hosting like Wistia or Vimeo.

Also, with Kartra, you can add a pop-up window when a visitor lands on the page or when they decide to leave, hence boosting the number of leads entering your pipeline.

Kartra Video Hosting
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ClickFunnels, on the other hand, requires integration with other tools for each of these things, and you can only embed videos from external servers; that’s a major fall considering that marketers who use video in their marketing grow 49% faster than marketers who don’t. 

Calendar function for your funnels

You need a calendar if you are closing leads via calls. So, it would be worth integrating a calendar link into the platform and allowing prospects to book appointments with you on autopilot.

Karta does that for you. It has a calendar right inside the platform. So if someone wants to book a call with you for a training or something else, he will do it with ease.

ClickFunnels, on the other end, requires you to use other third-party scheduling apps such as Calendly, which can be expensive.

Karta calendar functions might not be what you would get if you use Calendly, but it helps save on the cost.

Their Pricing Packages

Their pricing matters a great deal. So, before you commit to any of the tools, understand their pricing plans and the features in each plan.   

Kartra pricing package

Kartra has a pricing table of six different payment plans depending on the size of your business. For smaller businesses, you have the Starter and Silver plans. For bigger businesses, you can purchase the Gold, Platinum, and Diamond plans.

Starter plan (basic plan $99/month)

The cheapest Plan gives you all features but with limitations. For example, you can have only 2,500 contacts, 15,000 emails/month, 100 pages, 20 products, and 100 automation.

Silver plan ($199/month)

With this notably more comprehensive pricing plan, you can have up to 12,500 contacts and 125,000 emails without any limit to pages, products, and automation. You also get three custom domains and many other perks.

Gold Plan ($299/month)

This Plan is for larger businesses with up to 12,500 contacts, 250,000 emails, five custom domains, and unlimited pages, products, and automation.

Platinum and Diamond plans (cost $499 and $699 per month, respectively)

They give you an option to have more leads than the previous three. There’s also an Enterprise package if you have over 100,000 leads.

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