ActiveCampaign Review 2022 –The Pros, Cons, and Best Features

ActiveCampaign review

Unsure if ActiveCampaign is the right email marketing tool for you?

We completely understand. That’s why we’ve written this comprehensive review of ActiveCampaign – to help you decide if it’s the best tool for your needs.

We’ll go over all of the features and benefits of using ActiveCampaign, as well as some of the pros and cons. Plus, we’ll give you our honest opinion on whether or not we think it’s a good fit for you.

What are you waiting for? Let’s get into it ActiveCampaign review now!

ActiveCampaign Review
TD;LR Summary

•ActiveCampaign is a marketing automation suite that allows you to build email, SMS, and social profiles.
• It has an easy-to-use interface that can be used for email autoresponders.
• It’s a web-based software that is accessible over the cloud with its desktop version too.
• This tool provides features such as CRM, RSS to email, RSS to SMS, email marketing, social profiles management, and more.
• With the different plans that they offer, you can easily choose one that will suit your business

What Is ActiveCampaign?

If you’re an online marketer, ActiveCampaign is a tool you should start using for email autoresponders. It’s known to be one of the best in the industry, with its email automation features and ease of use. Plus, it integrates well with other marketing tools and customer management suites.

activecampaign review

ActiveCampaign is a marketing automation suite that allows you to build email, SMS, and social profiles. It has an easy-to-use interface that can be used for email autoresponders. It’s a web-based software that is accessible over the cloud with its desktop version too.

This tool provides features such as CRM, RSS to email, RSS to SMS, email marketing, social profiles management, and more. It’s one of the best tools to use for email autoresponders.

Coming with a myriad of features, this all-in-one marketing automation software is a great choice for all business sizes

Why Use ActiveCampaign?

ActiveCampaign is a great tool for organizing your email marketing campaigns and improving your relationship with customers.

The combination of the UI and all the features makes this a no-brainer for any business.

active campaign

The difference between ActiceCampaign and the other email marketing services is the automation capabilities.

Use ActiveCampaign to:

  • – Manage your business contacts with email marketing automation
  • – Send out fantastic email marketing campaigns
  • – Automate sales processes
  • – Direct message customers
  • – Manage customer relationships
  • – And much more!

With the different plans that they offer, you can easily choose one that will suit your business.

Try ActiveCampaign today and see how it can help improve your online business!

ActiveCampaign Review: The Benefits

If you are an online marketer, then you know the importance of email marketing. It is one of the most effective ways to reach your target audience and boost sales.

ActiveCampaign is a tool that makes it simple and efficient.

It has many features that online marketers can take advantage of, including autoresponders, list management, and contact automation. Workflows allow users to set up, activate, and inactivate segments as well as track conversions.

ActiveCampaign review

CRM allows users to send direct messages, set up appointments with contacts, and add notes. With such powerful tools at your disposal, it’s no wonder ActiveCampaign is one of the most popular email marketing software on the market today.  

If you are a blogger or online business, then ActiveCampaign is what you need. It has features like autoresponders, list management, and contact automation that will help your business grow.

The workflow of this tool helps the user to set up, activate, and inactivate as well as segmentation.

ActiveCampaign is also one of the few automation tools that allow you to integrate Short Message Service (SMS) into a workflow.

The tool’s Split Action feature lets you A/B test for everything: emails, wait times, SMS versus email, or any kind of custom action you’ve created within the tool. Split Action also lets you differentiate the types of offers

Also, its customer relationship management can send direct messages, can set up appointments with your contacts, and send direct messages. How awesome is that?

ActiveCampaign offers plenty of integration options, such as PayPal, Shopify , Google Analytics, and WordPress.

With the type of technology, they offer you can send your targeted message straight to your site’s visitors from a particular page that could very much turn into leads and future customers.

ActiveCampaign Features

If you’re looking for a powerful yet easy-to-use software, ActiveCampaign is worth your consideration.

It offers a wide range of features that will let you do everything from automating your marketing tasks to tracking the results of your campaigns.

Plus, it’s very affordable and has a great customer support team.

Like several other email marketing programs, ActiveCampaign also extends its features into marketing automation as you’ll see below.

Let’s take a closer look at some of its key features:

Email Marketing Automation

ActiveCampaign is the best email marketing automation to start with.

It has drag and drop features as well as drop-down menus that make it simple and comfortable to use.

What makes it more special is that it can track customer behavior and can able to determine what actions should be taken next.

You don’t have to do anything manually, as ActiveCampaign will take care of everything for you by setting up campaigns, updating contact data or reaching out to sales leads according your preference.

automated campaign

All of the automation happens behind the scenes and can be set up using simple conditional logic. If you’re a more advanced user, you can use ActiveCampaign PRO with event tracking, tagging, scoring, and more to improve the customer experience

The main feature of Activecampaign is its ability to build any email automation that you can think of which saves a lot of time!

Share Your Automations

Activecampaign’s “Share Your Automation” feature is a powerful way to help you and your team collaborate on email automations.

It allows you to share your automations with other people in your company, so they can use them, edit them, or simply learn from them. This can save you a lot of time and hassle, and it can make your email campaigns more effective.

ActiveCampaign Review

Sharing your automations is simple!

You can find the “Share Your Automation” button at the bottom of every automation you have created. When you are looking at an empty automation, it will say “Create Automation”. However, when you’re looking at complete automation with recipients already connected to it, it will say “Share Automation”.

The “Share Automation” popup will give you several options for sharing your automation.

You can share the automation via email or by creating a link that others can click on. It also allows you to set an expiration date for the automation.

This will delete or remove your automation from wherever it is being shared after that date expires, which means if you set automation to expire in two months, anyone who clicked on a link to see your automation will no longer be able to access the tool once those two months pass.

It’s how e-marketing should be – quick and dynamic!

Lead And Contact Scoring

With ActiveCampaign lead scoring feature, you can easily define what makes a good lead and then take action based on those definitions. Plus, with its frequent ranking updates, you’ll always know which leads are worth focusing on.

So if you’re looking to start building better leads, ActiveCampaign is the tool for you.

Defining A Lead Score

When you define a lead score in ActiveCampaign, you’re specifying exactly what qualifies someone to be defined as a “good” or “bad” lead. You can do this by setting up rules that are based on your business’s needs and goals.

specific contacts

So whether you want to get more leads from online form submissions, target a certain tier of leads, or acquire more customers from your campaigns, you can do that with ActiveCampaign.

In fact, if you have multiple business goals at once—like getting more customer signups and increasing revenue per order—you can measure those as well.

Split Testing

ActiveCampaign provides an easy-to-use platform that allows you to test your email campaigns and automated workflows before releasing them.

This helps you to optimize and make sure everything is working well. Additionally, ActiveCampaign makes it easy to adjust and define conditions as well as configure split tests if needed.

Using this testing, you will be able to optimize and make sure everything is working well.

So, if you’re looking for an email marketing platform with powerful Split Testing capabilities, ActiveCampaign is a great choice.


Attribution is a great way to utilize the standard UTM parameters of a business with the use of its track visitor resources, so you don’t have to change anything.

This makes it a powerful marketing automation tool.

The ActiveCampaign UTM parameters feature is a great way to attribute your website traffic to specific marketing campaigns. This allows you to track the success of your campaigns and measure their impact on your website traffic.

You can also use UTM parameters to track the source of your website traffic. This helps you identify the sources that are most effective for attracting visitors to your website.

Let’s look at an example of a UTM parameter on a link to your website:


In this example, the source of the traffic is Facebook. The medium of the traffic would be a referral and the campaign that brought the traffic would be summer-ebooks.

Attribution for contacts

The UTM parameters can help you better attribute your website visitors to different campaign sources, which makes it easier to measure the success of your marketing efforts. You could also use UTM parameters in an email or other communication that leads people back to your website.

Here , you can attribute your website visitors to different campaigns so it’s easy to measure the success of your marketing efforts.

Attribution for conversions

You can use attribution for conversions to track which contacts are engaging with your business by using your UTM parameters on links that lead back to your website. You might, for example, send an email about a special sale and track the number of times a contact clicks a link to your website from the email.

Different attribution for different contacts

One way to use UTM parameters is to have them generate different URLs based on the source of the traffic, so that you can track each source differently. For example, if you wanted to see how many

if you wanted to see how many people come to your website from each social media platform, you could use a URL like this:

In this example, Facebook is the source, social is the medium, and spring-sale is the campaign.

Resend Your Campaigns

One of the great things about ActiveCampaign is that it allows you to resend your campaigns to new subscribers – ensuring that everyone has a chance to see your campaign, and that those who received it the first time won’t receive it again.

This is a great feature for online marketers who are always looking for ways to reach more people. Rather than sinking time and effort into creating a new email campaign, you can simply reuse your old content – which you’ve already put the work into developing.

You can always resend your campaigns to people who are new subscribers, but it’s even better to make use of ActiveCampaign’s automation tools. These allow you to map contacts to different lists within your ActiveCampaign account.

automated campaign

You can then send specific campaigns to different lists, which allows you to send the same campaign to everyone – or only to those who are new subscribers.

For instance, you could create a list called “First-time Subscribers” and then include that list in your automation for people who sign up at your website. Then, when a new subscriber joins your list you could have ActiveCampaign send them a simple welcome email – followed by a “How To” series on your product.

That way, even if they signed up for more than one of your emails (or didn’t sign up for any), every subscriber gets the chance to hear about your product!

ActiveCampaign is a great email marketing tool, especially since it allows you to resend your campaigns to new subscribers. This ensures that everyone has a chance to see your campaign, and those who received it the first time won’t receive it again.

ActiveCampaign CRM

Activecampaign is a CRM that helps businesses stay in touch with their customers and prospects, as well as manage their sales pipeline. It offers a wide range of features, making it a powerful tool for any business.

Some of the features Activecampaign offers include: contact management, email marketing, automation rules, lead scoring, and more. This makes it an incredibly versatile tool that can be used for a variety of purposes.

Activecampaign is an incredibly powerful CRM that can help businesses in a number of ways.

If you’re looking for a tool to help you manage your sales pipeline and stay in touch with your customers and prospects, Activecampaign is definitely worth considering. It offers a wide range of features, making it a very versatile tool. so if you are in the market for a CRM, Activecampaign should definitely be on your radar.

Affiliate Program

Did you know that ActiveCampaign has its own affiliate program? Now you know, and I’ll explain it in a few sentences.

Not only is ActiveCampaign a feature-rich and simple to use platform, but it also includes a generous affiliate program that pays out 30% recurring commissions on all purchases.

Plus, you can start promoting ActiveCampaign today with just a few clicks – it’s that simple!

ActiveCampaign Review 2022 –The Pros, Cons, and Best Features 1

Pros of Activecampaign

ActiveCampaign is a powerful email marketing software that has been designed to help small and medium-sized businesses grow their customer base.

It provides the tools you need to create, send and track highly targeted campaigns that will increase your conversion rates.

Here are some of the pros Activecampaign:

  • Robust and feature-rich platform with a wide range of capabilities to meet the needs of businesses of all sizes.
  • Excellent customer service and chat support, with a comprehensive knowledge base and plenty of resources to help users get up and running quickly.
  • Best Value for money compared to many other email marketing platforms.
  • Flexible pricing plans that allow businesses to scales as their needs grow.
  • Easy to use interface that makes creating and sending email campaigns a breeze.
  • Gives you plenty of insight into the effectiveness of your marketing efforts with analytics.
  • Advanced CRM features have allowed businesses to use ActiveCampaign more than just an email tool but to drive sales pipelines.

Cons of ActiveCampaign

I am not going to lie in this ActiveCampaign review, it has some issues. But let’s be honest, it also has a lot of great features that make up for its shortcomings. You just have to know what you’re getting into before you dive in headfirst.

So here are the cons I see most often with AC:

  • It can be expensive, depending on your needs
  • The interface can be confusing for beginners
  • Few Email templates. That’s one area where ActiveCampaign is lacking
  • You need to learn how to use it effectively for best results
  • It’s not the best tool for all businesses (if you’re in an affiliate marketing)

ActiveCampaign Pricing

ActiveCampaign is a great marketing tool that is affordable and provides great value for your money. Higher plans add features like the ActiveCampaign CRM, landing pages and lead scoring.

You can start with the 14-day free trial here – no costs see if it’s a good fit for your business.

ActiveCampaign can do so much more than email marketing, including helping you build out your sales pipeline. ActiveCampaign is the entire package of all things marketing automation.

ActiveCampaign Review 2022 –The Pros, Cons, and Best Features 2

There are a few pricing plans for ActiveCampaign, but each of them offers great features and value.

Lite Plan

The first plan is the Lite plan, which is $9/month and includes up to 500 contacts. This is a great option for small businesses or bloggers who are just starting out.

Plus Plan

Next is the Plus plan, which is $49/month and includes up to 2,500 contacts.

If you have a larger business or need more contacts, the Professional plan is a great choice and is $149/month for up to 10,000 contacts.

Enterprise Plan

Finally, the Enterprise plan is for businesses with even larger contact lists and offers custom pricing.

Why is Activecampaign Awesome

ActiveCampaign offers a wide range of features and capabilities that make it an ideal platform for online marketers.

Some of the reasons why Activecampaign is so awesome include:

  • Its powerful automation features make it easy to create and send highly customized emails.
  • The platform offers a wide range of integrations with other popular platforms, making it easy to connect with other marketing channels.
  • The platform is very user-friendly, making it easy for even novice marketers to use effectively.
  • The customer support team is top-notch and always available to help with any questions or problems.
  • Activecampaign offers affordable pricing, making it easier for marketers to boost their business without breaking the bank.

Activecampaign review

ActiveCampaign is an email marketing platform that helps you create new contacts and then connect with them automatically using automated actions like welcome emails, click-through rates, form submissions, message broadcasts, and more!

You can also choose what to track and add Google Analytics integration with ActiveCampaign

With its powerful automation features, a wide range of integrations, user-friendly interface, and top-notch customer support, Activecampaign makes it easy for online marketers to achieve success.

So why not give Activecampaign a try today? You won’t be disappointed!

3 Best ActiveCampaign Alternatives

If you’re looking for an effective alternative to ActiveCampaign, I’d highly recommend trying out Getresponse, Aweber, or ConvertKit.

All three of these services provide users with powerful tools for creating and managing email marketing. They also offer great pricing options, so you can find a service that fits your needs and budget.


ActiveCampaign may be a great tool, but GetResponse offers even more features and is perfect for businesses that want to take their marketing to the next level. GetResponse’s design and testing tools are excellent, and they offer their platform in more than 20 languages- making them perfect for businesses with a global reach.

It also offers a Free Forever plan that is missing in ActiveCamapign.

Be known by your own web domain (en)


Aweber is an excellent activecampaign alternative. It offers all of the same powerful features, but with a much more simple interface and is affiliate-friendly.

Aweber also offers a free plan but with limited features.


ConvertKit is a one-of-a-kind email marketing tool that has changed the game. It’s an all in one solution for anyone who wants to grow their business with email marketing.

It provides you everything you need to create, send and track your campaigns, as well as get analytics on how they perform. And it does all this with ease and simplicity so that you can focus on doing what matters most: growing your business!

It also offers a free plan to start with.


FAQ ActiveCampaign

Wrapping Up This ActiveCampaign Review

If you’re looking for the best marketing automation tools that will help you grow your business, ActiveCampaign is definitely worth considering.

It’s packed with features that will let you do everything from automating your email marketing to tracking customer behavior and creating detailed sales funnels. Plus, it’s very affordable compared to other tools on the market.

So if you’re ready to take your business to the next level, we highly recommend giving ActiveCampaign a try.

I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do. Highlights are CRM and sales automation, marketing reporting and analytics, value for money, contact management, and A / B testing.

Our ActiveCampaign review was done with the goal of finding an affordable marketing automation tool that will take your business to the next level.

If you’re looking for a tool that does it all (email marketing, sales funnels, tracking customer behavior), consider giving ActiveCampaign a try.

Affiliate Disclaimer: I hope you liked our blog on ActiveCampaign Review . Please note that some of the links inside this article may be affiliate links. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, we really appreciate it! Any money we make keeps this site running smoothly and allows us to keep writing these high-quality reviews.

Yogesh Saini

Yogesh Saini

I have been in the affiliate marketing industry for more than two years. I am an entrepreneur myself and know what it takes to be successful.
My goal is to show entrepreneurs how they can build a successful online business with my help, and teach them about the latest trends in digital marketing.

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