ClickFunnels Vs. Website: How to Choose the Best One for Your Business this 2022

Before ClickFunnels came to be in 2014, it was the norm for any online business to have a website. You needed a website as a cornerstone of all your marketing efforts. It was where leads land, engage with your content and convert.

Making the decision between ClickFunnels vs website can be tough. Both have their pros and cons, and it ultimately depends on what your business needs.

In this article, we will break down the differences between these two options and help you decide which one is right for you!

Sales Funnel Vs. Website
TL;DR Summary

  • Websites are sets of multiple pages with related information about a product, company, or service.
  • Blogs are pages inside websites where you regularly update blog posts.
  • The main idea of a website is to connect with your online audience and share your company’s vision, mission, and core values.
  • A sales funnel is a prospect journey from the point where they develop an interest in your product to when they convert into sales.
  • To create a profitable sales funnel, map out your buying process, determine goals for each step, create content.

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What is a website?

This is a set of multiple pages with related information about a product, a company, or a service such as coaching for online entrepreneurs.

Most people confuse websites and blogs. A blog is a page inside a website where you update blog posts regularly.

The main idea of a website is to connect with your online audience. It’s a platform to share your company’s vision, mission, and core values. You can blog about your services, too.

What is a sales funnel?

It’s a prospect journey from the point where they develop an interest in your product to when they convert to sales.

To do that, you need a series of web pages with each poised towards the end goal of converting traffic. The difference between a website and sales funnel is the former is mainly meant to bring in search engine traffic.

Do I need both a website and a funnel?

Well, that will all depend on what you want to achieve at the end of the day. A sales funnel can do well if you understand how to run PPC ads while a website is okay with SEO and bringing in targeted leads from search engines.

Alternatively, you can have a website funnel using tools such as ClickFunnels. It is a landing page, and sales funnel creator meant to increase leads and sales.

As a business owner, it takes away the hard work of having to purchase a unique domain name, pay for hosting, and develop a website, which may not really convert in the end.

Conversion funnel steps

There are several steps that prospects follow before converting to customers. These steps are referred to as sales funnel steps.

Let’s check out some of them:  

  • Awareness: this is the step when the prospect becomes aware of the product you are selling. If you are selling regular products, then it means your audience is already aware of them and hence merely needs to make a decision.   
  • Interest: you can spur interest by telling a story, unveiling interesting research related to your audience, or having an explainer video.
  • Decision: help them decide by explaining exactly what they are getting. Don’t sell the features of a product or service; sell the emotions.
  • Action: This is the final stage of the conversion funnel. It is where the prospects click the call-to-action button to make a purchase.

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How do sales funnels work?

Sales funnel works the same way as a typical funnel. Many people will get interested in the product or offer you are promoting, but only a few can end up purchasing it.

A sales funnel is the steps a prospect follows before converting to a customer. It is a collection of web pages optimized for a single goal. If it is a product funnel, the end goal is to generate sales. Hence, all the steps are poised towards that goal.

How to create a profitable sales funnel

If you want to increase sales, create a profitable funnel. It may not happen in a day or two, but having one in place will ensure that any lead on your site converts to a customer.

Here are the steps to achieve that:

Map out your buying process

Before anything else, you need a mapped-out path for your prospect to follow towards being customers.

Think about it – customers follow a defined path. Apart from the steps in the sales funnel process, there are specific goals you would want to meet in the awareness, desire, and action stages.

For example, if you have a dropshipping store, there are actions and clicks that a customer follows before making a decision.

Let’s see:

  • Customer clicks on your PPC ads on another website or Google Adwords results
  • Lands on your website home page
  • He clicks on a product page
  • Click add to cart
  • Clicks checkout
  • Enters his billing details
  • Completes the order

The steps differ based on the service you are offering and the product you are selling. However, all these steps need to be mapped out. If you map them out, optimizing each page for higher conversions would be easier.

You can even use a flowchart diagram to draw them. Employ different elements to depict various processes and events. Arrows usually show the customer path since traffic flows linearly, and circles show a process and other elements.

Don’t create one path because not all customers follow the same path. Some may opt to click on the product, read the features, check the price, and close the page.

  • How will you bring them back to complete the purchase?
  • How can you engage a prospect to a buyer after they land on your site?

All these paths can be defined and mapped out. It helps to ensure you maximize the visitors who land on your website.

Determine your goals for each step

Now that you have a mapped-out customer path, the next step is to determine the end goal for each step. Rather than having one main goal, which can be sales, have specific goals for each step.

If you are an online coach, there could be several steps to employ when marketing online. Prospects find your Facebook ads, click through to your landing page or opt-in page, enter their email for a freebie, engage with your emails, get compelled to book a session with you and finally convert to a customer.

If that’s the case, set goals for the Facebook ads campaign, landing page, and opt-in page. You should also have metrics for each step. Facebook ads could have metrics such as the number of clicks and landing page views.

Your landing page end goal should be to convert as many page visitors as possible. Therefore, it should be optimized toward that primary goal. The emails are meant to warm up your cold leads into hot buyers.

All these goals are easy to set up and track if you know how to use Google Analytics. ClickFunnels lets you connect your funnel with it to track every customer event.

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Create content

A web visitor reads your content before making a decision. Suppose it’s a video, the need to watch it and get compelled to take action.

Essentially, the only thing that can allow you to interact with your prospects is via written or video content.
Your content will help them learn about your product’s features, price, and how they will make a smart purchase decision.

Employ different types of content in different funnel stages to maximize conversion and sales. You can opt for a how-to video in the awareness stage, a demo or case study in the middle of the funnel, and a free trial option at the bottom.

You can use a blog post to convert someone into a buyer right away, can you? Well, even if they convert, it could be someone who understands the product and may have used it in the past. The ideal content for higher conversion rate optimization is a landing page.  

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Optimize for more conversions

With a tool like Google Analytics, it’s easy to track the effectiveness of each piece of content in different lead generation stages. And as such, it would be easier to optimize for the target audience.

As for a landing page, the structure may not be compelling enough. It could be the headline, color, or the call-to-action button that needs optimization.

Look at these two landing pages

One meant for Sendgrid

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And another meant for Traffic Secrets

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