Groovefunnels vs Kartra: Which One is Better For Your Business?

Groovefunnels vs Kartra

When you’re a marketer, it can be hard to choose which platform is best for your business. However, there are plenty of options out there that will help you get started and grow your online presence! In this blog post, we’re going to compare Groovefunnels vs Kartra and see which one is better suited for your needs.

Groovefunnels is the newest entry to the funnel builder area since they launched and have helped thousands of companies launch their businesses successfully with their automated marketing software. Kartra takes a different approach by focusing on providing tools for entrepreneurs who want more control over how they run their business, allowing them to create customized workflows within the system.

So what’s the verdict?

It really depends on your unique goals, as well as priorities. Groovefunnels would be more suitable for setting up a marketing funnel and then launching it. Kartra would make more sense for those who wish to build an actual website/store.

It all boils down to your preference as a marketer when deciding which tool works best for you. Let’s see what each tool has to offer.

Groovefunnel Overview

Groovefunnels is a software suite, which harbors various features designed to help you build funnels, sales pages, membership sites, integrations with platforms such as .com or .net domains. It has been built for marketers who understand the nuances of online marketing but want an all-in-one platform that serves as a one-stop-shop.

Groovefunnels, groovefunnels vs clickfunnels, groovefunnels vs wordpress, wordpress vs groovefunnels
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This can further expand the software itself by using add-ons/plugins, giving you even more advanced features to play around with. However, these are optional and don’t matter a lot for your growth.

The big difference between Groovefunnels and other similar systems is that it’s based on a low-risk/high reward model, which means you have everything at your fingertips to create an online brand WITHOUT having to invest in additional domains or hosting packages.

Karta Overview

It is a cloud-based software package for digital marketers looking to build highly converting modern websites. It allows people to customize their website using a drag and drop editing tool while providing layouts, modules, themes, etc.

A unique feature of Kartra is its visual editor, which enables even complete beginners to quickly get started without any prior knowledge of programming or design language.

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It is a much more advanced system than Groovefunnels because it offers complete control over your website design and the type of online company you want to create.

You can choose from various pre-built templates or start from scratch utilizing its WYSIWYG interface with extensive drag and drop features. Kartra also supports more languages, currencies, etc., than Groovefunnels, making it more suitable for international audiences.

Groovefunnels vs. Kartra: Features

Let’s see the features that each tool has:

1. Landing Page Builder

It allows you to create professional-looking pages with the click of a button quickly. These tools typically include hundreds of themes that you can use to personalize your website rather than the simple one.


GrooveFunnels can help you build a perfect sales page for your offer. It’s one of the most under-hyped tools to come out in a long time, and it’s not getting nearly enough love for its ability to be used as a landing page builder. GrooveFunnel pages are funnels; however, they can also be stand-alone landing pages.

In fact, because GrooveFunnels is built on a drag-and-drop interface, it takes seconds literally to make a page that converts beautifully. The key to creating high converting funnels is the combination of design and copywriting used in each step. With GrooveFunnels, this process is easy because you can build the pages intuitively and add/customize copy later.

With the landing page editor, you can easily create fully functional and responsive pages. You can also choose to make the page display on a dedicated domain or your WordPress blog using their built-in SEO effects such as metadata management.

While doing this, you will have complete control over the traffic flow because you can decide whether or not to hide the opt-in form from search engines.


Kartra makes creating pages for anybody a walk in the park. The Kartra plugin is mainly used as a membership site creator, but the possibilities are endless. You can use it to build a sales page, thank-you pages, sales pages, squeeze pages, and more without any technical knowledge for any purpose you need.

The landing page tool includes a theme specifically designed for pages by default, and you can create unlimited, customizable templates in just a few clicks. When you first sign up with Kartra, they suggest using the pre-made template or starting from scratch.

Kartra Pages
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You have different options when creating a new page and can choose to use an existing theme or start from scratch. When building a membership site, you have access to all the same building tools, which will be simple if you are already familiar with that process. There is also an excellent screencast if you need more instruction.

If you do not have a page saved off yet, a button in the top left to create your first one. Fill out each field with whatever content is appropriate for what that will use that particular page for.

For example, when creating a membership platform with thousands of customers, you’ll want to give people a reason to join your site; use that page to explain what they’ll get out of it.

How to create a landing page using Kartra

The first step is for you to go to Kartra’s website and register for its landing page builder tool. The one-page guide will then help you build your page by providing some tips. You can also go through some tutorials on page design.

It would be best to have a domain name and hosting account and knowledge of creating simple web pages. This is because Kartra’s landing page builder tool does not help you create the basic structure of a web page.

Kartra is a page builder divided into two parts, the graphic editor and a simple text editor where you write your content for the company’s homepage or blog, etc. It allows you to create pages with pictures, contact information, and other information types commonly found on the company’s homepage.

2. Integration With Other Apps


Kartra allows several integrations, as well. It has an API that gives you the ability to export your data into other CRMs. If you’re using an external CRM tool such as Salesforce or SugarCRM, you can easily pull in Kartra data and feed it directly into your existing system.

Kartra Integrations
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In addition, it allows Zapier integration. That means no matter what setup works for your company, Kartra is ready to support you. Since many people work with multiple tools simultaneously, it has built Zapier integration right into their platform.

The integration allows you to connect other apps and services such as Mailchimp, Google Drive, Dropbox, Gmail, and dozens of others to Kartra without any coding whatsoever. With zaps (which is short for “zaplets”–an online tool to create an automated action), you can seamlessly integrate their data from one app directly into their account.


It offers the option of using several third-party tools and email platforms to make your funnels work for you even better.

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These integrations include:

Zapier – Social media sharing and management tools

GoToWebinar – For webinars

MailChimp – Managing your email lists



Social media integrations (Free)

Email integrations (Paid/optional)

You can use all of these services at no additional cost, which is excellent if you want to grow your audience as quickly and efficiently as possible.

3. E-commerce Checkout Features


When you turn on the Groovefunnels e-commerce feature, it comes with a typical cart interface that has everything needed for a complete campaign.

It consists of the following additional features:

Groovefunnels search bar

Search filters 

Cart checkouts feature

PayPal checkout 

eBay branded link to make their payment gateway more trustworthy

It comes with a product view 

Product category view (sort by name, price)

And the ability to save products that you’re interested in. You can’t move these items into your cart from this screen as you need to go back to the app and browse again.

Groovefunnels kart
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Kartra has the tools you need to push your online brand forward. As a merchant, one of the most important things you can do is ensure that payment processing and checkouts are as smooth and secure as possible.

Kartra understands how important that is – that’s why they offer numerous advanced features to ensure shoppers can complete their order as smoothly and efficiently as possible.

  • Select Checkout

The process begins by selecting “Checkout” from within a product page or directly on the Store Menu. To begin with, select which shipping method you want to use; choosing your preferred shipping options will let you or your shopper know what will need information at checkout.

Kartra Checkout
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This screen plays a vital role in the overall shopping experience. It must include everything necessary to get through checkout quickly and easily: Entering shipping information, which can update shopping cart totals. Credit cards or PayPal can be selected as payment options.

  • Order confirmation page

Once a shopper has completed checkout and will direct them to the order confirmation page. Here you can see items purchased and full details about their order. To make changes before sending it through to your shipping company, this is the place to do it by updating quantities or removing products from their box if necessary.

With everything looks good, click “Print Label,” enter tracking information for your clients, and your package will be on its way!

4. Email Marketing And Automation


Kartra’s key features include unlimited autoresponders (email series), drip email marketing, lead capture forms, sales pages, one-click publishing to all the major social networks: Facebook, Twitter, and LinkedIn – excellent for fast and easy sharing of content on these platforms.

With Kartra Mail features such as /B testing, high deliverability, and opt-in forms, you can automate all your email sequences with ease, warm up your audience, and convert them into hot buyers.

Kartra Mail
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Groove’s robust email management tools help you deliver the right message to the right person at precisely the time when they’re most likely to respond.

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Integrated with Google Apps for Work or Gmail, these features will streamline how you engage with clients and serve as an invaluable asset in communicating directly with prospects, partners, and coworkers alike.

GrooveMail marketing functions include the following list of features:

  • List building and management
  • Unlimited emails automation tools
  • Personalized automated sequences for follow-up & nurture marketing
  • Lifetime value maximization & client retention
  • Broadcasting, spam filtering & safe sending
  • Multiple list management and rules
  • Predictive data-driven and follow-up sequences

Groove’s workflow automated features allow you to personalize your email campaigns and deploy them in a fraction. The tool acts as an all-in-one marketing tool. It can read your subscribers’ minds by predicting what they’ll open, click or respond to at each stage of their buyer journey and undertake behavioral-based email marketing.

5. Ease Of Use


The first thing you will notice about the GrooveFunnels user interface is it is clean and uncluttered. It all screams one thing- simplicity. They have taken out all of the gimmicky sales tactics that usually come with marketer training programs, and they do not promise you anything but a proven way to make money.

GrooveFunnels does not go into detail before they get your money. Still, from my experience with the free account, everything you will need is there for you an excellent user experience.

If you have experience with creating sales funnels, then this won’t be too difficult for you. If not, don’t worry. The simplicity of the Funnel structure is actually one of its most significant selling points.

They have made it very easy to create a funnel and even easier to perfect your skills in using it properly. It’s the best digital marketing platform to sell all kinds of products. 


Kartra is easy to use, too. They made everything so simple that even if you have no experience, you will be up and running with a few clicks. They provide incredibly high-quality videos and tutorials on their site for those who want more information on how everything works.

In your account dashboard, you can click the blue “create new campaign” button or edit an existing one; either way, the first step is to edit your settings. You can find these under the “Settings” tab of the control panel.

Here there are five steps to follow to optimize your profile for higher conversions:

  • Select your design theme. You will choose 1 of 3 pre-made designs, and you can customize this further later on if needed.
  • Add a profile picture because that will be how people recognize you in their groups. Kartra allows you to add any publicly available photo on Facebook or Instagram (so make sure it’s not a private one).
  • Add a short description and tags that describe you as an expert. This step allows you to stand out from the competition
  • Select your company type. You have three options here as a business owner: individual, company, or organization.

After saving all your settings, it will direct you to a page where you can either click “create campaign” and follow along with a straightforward setup process OR skip ahead and go through each step individually, which is helpful if you want even more information about something before setting it up.

Kartra Funnels
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6. Affiliate Program

If you create a site and use either Kartra or Groovefunnels, you must consider using their affiliate program. There are many reasons why an individual should become an affiliate marketer.

The first is getting access to the source code of both programs. As a result, you will have more tools at your disposal. You may get some value from using the programs yourself without dealing with sourcing these tools elsewhere. It is undoubtedly a great deal if you can take advantage of it.

Another reason you should join any affiliate marketing program of Kartra or Groovefunnels is because you will earn commissions from promoting either tool.

Groovefunnels Affiliate Program

Publishers who want to monetize their traffic by earning commission on sales of Groove can promote it using affiliate links, banners, text links, or blog posts. Program terms state that the publisher’s site must agree with Groove or be a participant in Groove’s affiliate program and be in good standing.

Publishers can earn up to 20% for the free plan and 40% for a lifetime member on sales of the company’s software and services. Commissions range from $25 to $500 per sale, depending on volume levels reached. Also, achieving a $500 threshold establishes a 20% commission rate.

Groovefunnels features
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Also, the company has an affiliate program for bloggers and other content publishers who write about Groove on their websites to help spread the word about its software and services.

The program is free to join for all online marketers, but only active members can receive commissions when leads (customers) are generated from published articles. Member can earn 10% of each sale made through an affiliate link.

Kartra Affiliate Program

Kartra is a young but powerful platform, which provides affiliate marketers with tools, automation & the service they need to scale their brands.

Kartra Affiliate Management
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There are over 75 merchants in the Kartra marketplace.

The most popular offers are:

  • Domain registration & web hosting service;
  • Blockchain-powered trading platform for bitcoin, ethereum, and other altcoins;
  • Bitcoin exchange with the highest limits for cryptocurrency deposits in the USA;
  • Bitcoin cloud mining service

The commission structure is as follows:

  • 40% commission on every sale you make
  • 10% for each 2nd tier JV partner referral sale you make per month

Currently, the Kartra affiliate management offers tracking of advertising campaigns across different platforms for affiliates. It also offers web hosting & site builder, commission management, auto-trading, and payment provider services.

Kartra vs Groovefunnels: Pricing

The two have a wide range of pricing plans. Let’s start with Groovefunnels.

Groovefunnels Pricing Plans

Groovefunnels has a free package as of now before it’s fully launched. It also has a one-time payment.

Groovefunnels pricing
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Here are its pricing plans:

  • The Base plan is free (for now)

After launching, the new packages will come with extra costs:

  • The Silver plan – $99 per month.
  • The Gold plan – $199 per month

When you upgrade from the free package, there are different payment options so that you don’t have to pay a monthly fee. Even though it only has limited functionalities compared with the paid packages, this is great when testing out Groovefunnels before going all-in on one of their premium services.

Kartra Pricing Plans

Kartra has four pricing plans based on the features that each has.  

Kartra Pricing
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  • ‘Starter’– $99 each month. It’s the basic plan here. 
  • ‘Silver’– $199 monthly
  • ‘Gold’– $299 monthly
  • ‘Platinum’– $499 monthly

They don’t have a 14-day free trial. Instead, you will let yourself test it for $1 for 14 days before going for the starter plan and moving to other expensive options.  

What I like about Groovefunnels?

I like the way it makes it easy for me to be able to create a funnel. I really love the prebuilt funnels and templates, which save time and marketing resources.

The well-documented features of Groove Funnel would definitely be appreciated by a newbie and advanced level clients alike because it has got everything covered. That includes step-by-step guides, online tutorials, and video content.

There are separate websites available for Groove Funnel users which are specially curated to answer most of the frequently asked questions from Groove Funnel users.


Sometimes, when you make changes to your landing or squeeze page, they don’t show up immediately, so it gets confusing if you don’t realize why things are not working while using the platform. However, the platform is excellent.

Using Groovefunnels as a sales funnel software can work if you know exactly how marketing works. If you know how to convert visitors into customers (even if they are not buying from your website), and if you have the money for it.

Kartra Pros

Kartra gives you complete control over your business online by allowing you to manage all the aspects of your website in a single place, resulting in better customer relations management, thus enhancing sales conversion rate.

The page builder is completely free, easy-to-use and you do not need any coding knowledge to use it. Kartra has a wide variety of themes suitable for different types of niches.

Another thing that makes it more beneficial than other similar tools is its simplicity. It allows you to work with the tool without requiring much technical expertise or training, saving time and money.

Yet another benefit is it gives you the freedom to use any payment system, whether it’s PayPal, Stripe, Payza any other


With their sales page, the trial version is frustrating as it limits the number of links or buttons on one page, the number of pages that that can create, etc. You must upgrade to a premium account to remove the restrictions, but that is again not free.

In addition, sometimes back, someone filed a complaint against Kartra’s failure to recognize complaints from clients and provide an effective solution for them when its creator or his affiliates have stolen their money during promotion campaigns. I bet this has stopped.

GrooveFunnels vs Kartra: Which One Is Best For Your Business?

In the end, it’s all a matter of preference and what you want to do with your brand. Both systems are excellent, but they differ significantly in how they operate, which is why it’s crucial to choose the one that makes the most sense for you.

If you’re looking for a sales funnel software that offers lifetime access to the platform with no monthly fees, then Groovefunnels is your answer. With Kartra, if you are looking for easy-to-use features and great templates, this may be more up your alley. It really depends on what type of person you are when it comes to using technology. What kind of entrepreneur would you say that I am? Which one do I prefer? Let me know in the comments below!

Affiliate Disclaimer: I hope you liked our Groovefunnels vs Kartra review. Please note that some of the links inside this article may be affiliate links to Groovefunnels and Kartra. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, we appreciate it! Any money we make keeps this site running smoothly and allows us to keep writing these high-quality reviews.

Yogesh Saini

Yogesh Saini

I have been in the affiliate marketing industry for more than two years. I am an entrepreneur myself and know what it takes to be successful.
My goal is to show entrepreneurs how they can build a successful online business with my help, and teach them about the latest trends in digital marketing.

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