Webinars are a great way to sell high ticket products to your defined audience. Have you ever hosted one? You should. In simple terms, a webinar is an online seminar. In this Perfect Webinar Script Review, I’ll take a deeper look at this highly acclaimed script by Russell Brunson.
We will break down the script into the four major parts that Russell expresses and delve deeper. These parts include;
- Building Rapport
- The one thing
- The three secrets
- The stack
Just for your information, I have seen this script right here generating millions in revenue for several entrepreneurs who host webinars. It also continues to change the game for many businesses.
I believe that if well utilized and modeled properly, the perfect webinar script will change the game for any business that wants to use webinars to grow its customer base, generate leads, sales, and grow. It’s also great for webinar owners who have little success in their webinars.
My goal is to ensure you know what to expect and determine whether this product is valuable to your business. But before I delve right into the perfect webinar script review, let me answer a few basic questions that linger in the head of any beginner.
Perfect Webinar Script Review
Just like everything else, Perfect Webinar takes practice. You’re not going to do it perfectly on the first try, or the second, and maybe not even on the fiftieth try.
Practice makes it better, the more you do it, the better you’ll get. Once you master the Perfect Webinar, it will work wonders for your business.
There are so many success stories and people who have tried it and it’s helped their business grow.
- It’s the perfect template for your webinars and seminars
- Learn how to sell from the stage (even if you’re a newbie)
- It’s proven to work for any type of presentation (both online and offline).
- It’s created by Russell himself to help you make more money from the stage
- You might need to practice the script multiple times to master it.
- Building your webinar script and slides takes a little time
What is the Perfect Webinar Script?
The Perfect Webinar Script discussed here is simple and easy to use a template created by Russell Brunson – he is the co-founder of a SaaS company called ClickFunnels.
Here is a little backstory on how Russell created the perfect webinar script.
People have been selling on stages for many years. Long before the webinar era, people sold thousands of dollars’ worth of products on stages in seminars.
Russell attended one such seminar and was baffled by the money people were making on that stage. It was almost as if they had figured out a way to convince people to give them their money within that short period.
The speakers seemed to have figured out the webinar secret. Without it, you were just another speaker on a stage. Russell discovered this the hard way when he was invited to speak at a seminar a few years later.
After what he had considered a glowing presentation, nobody bought his product. That was embarrassing and disappointing – especially when other people had sold before and after him on that same stage. He got obsessed with figuring out what the secret was.
What was it that other salespeople were doing that he wasn’t?
How can he be like them?
That led him to the master classes of great stage salespeople like Bill Glazer and Dan Kennedy. This is where he had an epiphany. It was all about a concept called the stack.
After years of perfecting his stage selling expertise, he is now sharing the very backbone of a perfect webinar in his perfect webinar secrets.
Do webinars still work?
I know you are thinking, “Will a webinar work for my specific business?”
My best answer to that question is that a webinar allows you to communicate with your customer quickly. So, yes, they still work well.
Traditionally, salespeople had to go from place to place and pitch the same sales pitch to a small audience that often consisted of a single person.
Seminar selling made it easier to get your sales pitch to a larger audience and even easier to sell high ticket products to more customers at the same time.
Yes, webinars still work. They are arguably the best way to sell any business online today and avoid calling multiple people or getting on many different zoom calls.
How Do You Make A Good Webinar?
To have a successful webinar, you need excellent webinar software. And more importantly, a well-crafted message that discounts any doubts your customers may have along the way.
The message should essentially take your audience from one epiphany to another. The epiphany draws in your listeners’ emotions and creates interest, desire, and a greater need for what you are selling.
The script is a layout of exactly how you should structure your specific message to ensure you are creating desire and giving value at the same time.
The Perfect Webinar Script Template
In this section, I will help you to understand the four divisions that Russell uses in his perfect webinar script. Let’s delve deeper.
1. Building Rapport (Introduction)
The introduction is the point where you build a good rapport with your audience. This section allows you to set the stage for persuasion.
Did you get that right? Yes, the keyword there is persuasion.
From the moment you begin talking, you should be doing one of the five things:
- Encourage their dreams
- Justify their failures
- Address their fears
- Denounce their enemies
- Prove their suspicions right
These five things will allow you to connect with your audience right from the beginning of your webinar.
And guess what?
Using these guidelines will also help you retain your audience’s attention and start building their desire for what’s coming next.
What do you say at the beginning of a webinar?
You need to make one significant promise in your introduction. The big promise should be consistent with the headline you used to get your audience to sign up for this webinar.
The big promise helps to get people to stay to the end.
That means answering the question, why should I listen to you? Give a little bit of your background story leading up to your epiphany and why you are eager to share your findings.
Your audience needs to know they are getting the juice from the very guy they want to be.
There is no need to elongate the introduction. Keep it short and to the point. It shouldn’t go for more than five minutes. You are trying to keep people hooked to their screen, not the opposite.
2. The One Thing
The next part of our 4 step process to a perfect webinar is dubbed ‘the one thing.’ It’s the part where you reveal your one big domino.
This is the big epiphany that you, a common man, came to discover just like your audience. The one thing is the reason why your audience signed up for your webinar. You introduce the big domino to make sure you relate with the people watching you.
A great way to go about this section is to use a testimonial that shows how the big domino is of utter importance to your customer.
If you have attended some of Russell’s webinars, you should have noticed how he uses stories from clickfunnels members to bring the one big domino into play.
The point here is to create an aha moment for the person watching; so that you can ultimately amp up their desire to know more and get into your sales funnel.
Here’s an example;
“Person x tried everything in the book to sell their products with little traction. After trying out (your product), they tripled their sales within a week”
It’s merely an example of what the one thing could be. You need to hit the pain point right on the head here. Otherwise, you will not be creating enough value and desire in your listeners’ minds.
The one big thing now needs to be broken down. That leads us to the three secrets.
3. The Three Secrets
This section is about even more epiphanies. The one thing creates curiosity and fosters interest in your audience. Now that they are hooked, break down the subject matter into three parts.
The three secrets are where you show your audience simple things they can achieve with your big promise. The big promise ultimately guides you on how you come up with the three secrets.
You see, the goal here is to give the bulk of the information in simple steps with examples of how others did it before them successfully.
Again, it is about your stories. The epiphany stories keep your audience interested and what you use to move from secret one to secret three.
You have to debunk fears and convince whoever is watching that you have discovered a new truth that allays their fears from their previous failures.
The three secrets form the bulk of your video. They need to be well elaborated and should solidify the trust your audience needs to join your sales funnel.
Here are the steps you can find in the script to make your three secrets a success.
- Mention the secret
- Share how you came to this epiphany
- Give proof from peoples results
- Disintegrate the recurring belief (pain point)
- Create a new undeniable truth from your proof
- Repeat for secret 2 and 3
Doing this allows you to solidify what you are saying. It is also where you get doers who become your next testimony.
Many entrepreneurs change the world in their own small and big ways. This is where you sell your unique belief system and potentially change peoples’ lives.
4. The Stack
I mentioned that Russell figured out the stack, and that changed the game for him. This section is the most critical part for you to master if you want your webinar to perform well.
This is where you ask for the money, but you have to warm up the audience to it and build up their desire to a point where they are begging to buy from you.
It has several activities that are going to determine how successful your webinar is. This section is where you convince, clarify, and justify your stance and price point.
Tell your audience first precisely what they are going to get from you. Give a recap of the deliverables and use stories to justify your claims.
You Will Need To Disqualify
The next tip is disqualifying people that your product will not serve. This may seem like a careless move, but it works in your favor. While it will deter poor prospects from signing up with you, it will lead to scarcity and increase the desire for good fits.
The slides allow you to make the big reveal of the tools you are offering your audience. Tell them what they will get by using your product or service.
Tell them what they will lose by using your product, as well. This part is about convenience.
An excellent example of what people can be happy to lose in a software context is complex software, expensive software, and the extra time used in operating ambiguous software.
If your product or service makes people’s lives easier, improves their living standards, and takes care of their pain points, people will buy it.
It Doesn’t Stop At One Slide
You have to keep stacking up evidence, results, and epiphany stories to entirely turn people on the fence into raving fans.
The price reveal happens during your last stacking stages, and you will have to justify your price point.
Make people understand that the other option is expensive, cumbersome, and you have figured out the shorter and more effective path based on years of hands-on experience or hundreds of case studies.
You will then finalize by increasing scarcity and then calling your seminar to a close on a high note.
The Q and A sections typically follow – another opportunity to present yourself as an expert in the subject matter.
That is a recap of the perfect webinar script review what you stand to gain by using the script by Russell. You see, what I have given you here is merely a structure.
Get the script. The product is jam-packed with value. Anyone looking to go the webinar direction in their business must try out this system.
Frequently Asked Questions (FAQs)
To conclude, I will answer some frequently asked questions. Hopefully, this read will guide you in creating a successful webinar and making a kill in it.
What’s the cost of the perfect webinar script?
You might think the script is worth a fortune since it helps many business owners turn the game around, but it is not. In fact, it’s just $7.
In addition to the script secrets, you will also have the following bonuses:
All these for $7.
How is that?
Who can use the script?
Anyone who wants to grow his business can use the script. In fact, anyone in any niche can use the script to generate leads and sales for his business.
Here is a list of niches where the script is helping business owners generate insane profits
Can I use the script anywhere else?
Absolutely, you are not limited to webinars alone. You see, the script is made with the end customer in mind. Once you master the sales process, you can use the script in your videos, sales videos, Facebook or Instagram lives, or even ads.
You may be wondering if you should invest in a webinar script. The answer is yes, and this article will show you why and how to do it right. One of the best things about having an online presence for your company is that you can have more control over what people hear when they visit your website or social media pages.
Your content marketing strategy hinges on being able to explain complicated concepts with brevity, so don’t let potential customers get away because they couldn’t understand one sentence!
We recommend using a professional webinar scriptwriter who specializes in creating scripts for teleconferencing platforms like GoToWebinar as well as other types of digital presentations such as video-based seminars and conferences; these professionals are also experts.
To conclude the perfect webinar script review, the script is a worthy investment and can change your business’s game in the long term.
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I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.