Short Form Vs Long Form Video Content: What’s Best For Your Brand?

short form vs long form video content short form videos short form video short form video marketing form video short form content short form video trends leverage short form video social media marketing strategy youtube videos a few seconds video length video style target audience relevant content video lengths youtube channel watching videos behind the scenes particular brand influencer marketing lead generation sweet spot trend culture shorter videos educational content best platforms content strategy trending music content marketing video works boost engagement attention spans younger generations youtube more engagement one platform social challenges product tutorials people excited building relationships customer questions declining attention build anticipation higher conversions gen z example audiences staying authentic viewers 1

With the attention span of most people dwindling, it’s now preferred that content creators and brands begin focusing on video content. There are more benefits to this. But which content should you create between short form vs long form video content?  

You see, video marketing is a great way to increase brand engagement and growth. In this post, we will be going through these benefits, the factors to consider when coming up with video content, the trends to watch, and how to create short videos.   

Short Form Video
TL;DR Summary

  • Short-form videos are those that are typically 60 seconds or less in length, while long-form videos are those that are longer than 60 seconds.
  • Some factors to consider when choosing between short and long form include the prospects, budget, type of video, channel you plan to upload it on, and purpose of the video.
  • Short-form videos have several benefits: they’re easy to remember and distribute; they fit well with social media platforms; users have shorter attention spans so shorter videos are more effective; and they can be repurposed easily.
  • Some popular trends in short-form video content include memes, promotions/sales, live streaming

Short Form vs long form video content

As said earlier, one of the challenges most content creators often face is whether to create long or short-form video content.

And since only one can win, I’m willing to show you the differences and benefits of both and which one you can incorporate into your video marketing strategy.   

short form vs long form video content short form videos short form video short form video marketing form video short form content short form video trends leverage short form video social media marketing strategy youtube videos a few seconds video length video style target audience relevant content video lengths youtube channel watching videos behind the scenes particular brand influencer marketing lead generation sweet spot trend culture shorter videos educational content best platforms content strategy trending music content marketing video works boost engagement attention spans younger generations youtube more engagement one platform social challenges product tutorials people excited building relationships customer questions declining attention build anticipation higher conversions gen z example audiences staying authentic viewers 11
Short Form Vs Long Form Video Content: What's Best For Your Brand? 16

What is short-form video content?

These are typically short videos that are below 60 seconds in length. The length will mostly depend on the platform the content creator is using. Some videos can be slightly longer than 60 seconds, but they still fit into the category.

It’s a new way of sharing quick content in a way that the viewer can understand and not lose interest quickly. People now have shorter concentration spans of less than 9 seconds. That means if you create longer videos, they may not watch all of it.

short form vs long form video content short form videos short form video short form video marketing form video short form content short form video trends leverage short form video social media marketing strategy youtube videos a few seconds video length video style target audience relevant content video lengths youtube channel watching videos behind the scenes particular brand influencer marketing lead generation sweet spot trend culture shorter videos educational content best platforms content strategy trending music content marketing video works boost engagement attention spans younger generations youtube more engagement one platform social challenges product tutorials people excited building relationships customer questions declining attention build anticipation higher conversions gen z example audiences staying authentic viewers 3
Short Form Vs Long Form Video Content: What's Best For Your Brand? 17

What are long-form videos?

Long-form videos are precisely the opposite of short-form content. They are longer than 60 seconds and can go up to 5 minutes.

The main aim is to inform, entertain, or educate the audience about a particular topic. Most YouTube educational videos and your favorite songs fit in this category.

The 5 factors to consider

What should you consider when choosing to go with either long or short-form videos? Well, there are a few factors:

The prospects

Whether you create short or long-from videos is totally up to your audience’s interest and behavior. As they interact with your content, you will learn more about them. The data will always say it all.

The watch hours, click-through rate, and engagement rates will help you determine the type of content your prospects likes. So, create both short and longer videos for a start. You can collect data and optimize it later on.

short form vs long form video content short form videos short form video short form video marketing form video short form content short form video trends leverage short form video social media marketing strategy youtube videos a few seconds video length video style target audience relevant content video lengths youtube channel watching videos behind the scenes particular brand influencer marketing lead generation sweet spot trend culture shorter videos educational content best platforms content strategy trending music content marketing video works boost engagement attention spans younger generations youtube more engagement one platform social challenges product tutorials people excited building relationships customer questions declining attention build anticipation higher conversions gen z example audiences staying authentic viewers 3
Short Form Vs Long Form Video Content: What's Best For Your Brand? 18

The budget

It is less costly to create short videos compared to long videos, which will require a longer production process.

Hence, you will need a higher budget for the sound and video production and the video editors who will edit the videos to a good fit. Shorter videos don’t need much. You can easily use your phone to go live on Instagram or Tiktok.

Type of video

If your aim is to come up with a documentary, a long-form video will do the trick. Tutorials and event videos should also be long to capture the details and educate the viewers.

You can choose short-form videos if you want to create customer testimonials or announcements.

Video channel

The channel you upload your video to will determine the length of the videos. For example, you can’t upload a video longer than 3 minutes into TikTok.

And if you are on Instagram, reels can’t last 90 minutes. That means if your audience is on these platforms, you will be forced to create short videos. YouTube allows long-form videos.

short form vs long form video content short form videos short form video short form video marketing form video short form content short form video trends leverage short form video social media marketing strategy youtube videos a few seconds video length video style target audience relevant content video lengths youtube channel watching videos behind the scenes particular brand influencer marketing lead generation sweet spot trend culture shorter videos educational content best platforms content strategy trending music content marketing video works boost engagement attention spans younger generations youtube more engagement one platform social challenges product tutorials people excited building relationships customer questions declining attention build anticipation higher conversions gen z example audiences staying authentic viewers 5
Short Form Vs Long Form Video Content: What's Best For Your Brand? 19

Purpose of the video

What do you want to achieve with the video you are creating? If you are looking forward to educating, go for long-form videos and expound on a given topic.

Most videos that talk about a particular challenge, such as how to fix a disabled Facebook ads account, are longer compared to an Instagram story. If you aim to announce something, such as a new product or offer, create a short video.    

The benefits of short-form video marketing

Short-form videos have a ton of benefits today.

Here are some of them:

short form vs long form video content short form videos short form video short form video marketing form video short form content short form video trends leverage short form video social media marketing strategy youtube videos a few seconds video length video style target audience relevant content video lengths youtube channel watching videos behind the scenes particular brand influencer marketing lead generation sweet spot trend culture shorter videos educational content best platforms content strategy trending music content marketing video works boost engagement attention spans younger generations youtube more engagement one platform social challenges product tutorials people excited building relationships customer questions declining attention build anticipation higher conversions gen z example audiences staying authentic viewers 11
Short Form Vs Long Form Video Content: What's Best For Your Brand? 20

They are easy to remember

Short videos are easier to remember compared to longer videos. It is just like watching a TV commercial. Shorter and more concise commercials are easy to remember compared to longer ones. It’s easy to remember a unique customer testimonial since it’s short.

Easy to distribute

With the recent advancement, it’s now easy to repurpose an ad into a short video and vice versa. You can distribute the short videos on your social media platforms, blog, and even email. You can also use them on your landing page.

short form vs long form video content short form videos short form video short form video marketing form video short form content short form video trends leverage short form video social media marketing strategy youtube videos a few seconds video length video style target audience relevant content video lengths youtube channel watching videos behind the scenes particular brand influencer marketing lead generation sweet spot trend culture shorter videos educational content best platforms content strategy trending music content marketing video works boost engagement attention spans younger generations youtube more engagement one platform social challenges product tutorials people excited building relationships customer questions declining attention build anticipation higher conversions gen z example audiences staying authentic viewers 6
Short Form Vs Long Form Video Content: What's Best For Your Brand? 21

Your viewers have a short attention span

Nowadays, the attention span of viewers is dwindling. They will only watch a video if it’s compelling enough. Comedy videos get higher engagement than most videos because it draws attention and captures the essence of what social media is all about.

Shorter videos are more effective compared to long videos. They fit right into the average attention span of most viewers.

They are ideal for social media

Your social media tribe is different since they are there to be entertained. That’s why most social media platforms don’t allow long videos. YouTube is different from other social platforms because it is also dubbed an education platform.  

Tiktok doesn’t allow videos longer than 3 minutes. That’s the same thing with Instagram reels. Therefore, creating shorter videos will fit in the right with most of the social media needs.

You can repurpose them

You can create a written text from a short video and use the ad on your email or landing page copy. It’s easy to repurpose most of the short videos compared to long ones that will take longer. When you are looking for a uniform marketing strategy, leverage a short form video to help