Tik Tok Affiliate Marketing in 2022: Step By Step Guide

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Marketing and attention go hand in hand. Tiktok Is a relatively new app, but it has captured the attention of 1 billion monthly users.  

That is exactly why it is perfect for affiliate marketing, and this read will show you exactly how to go about it. 

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But before diving into the fine details, let us think about why you should consider Tik Tok affiliate marketing

For starters, social media brought a revolutionary opportunity for marketers globally. People worldwide across multiple demographics gather and discuss matters that are relevant to them. 

Influencers across platforms have reaped huge benefits by being actively present on these platforms, and so have businesses. 

With Facebook (Meta) and Twitter now being well over a decade old, TikTok came as a welcome opportunity, especially for gen z and millennials. 

This does not mean that TikTok is a “dancing app for kids”. It is one of the best platforms to promote various affiliate products.  

Tik Tok Affiliate Marketing
TD;LR Summary

  • TikTok is a great platform for affiliate marketing because of its content discovery feature, which gives new creators a chance to go viral.
  • Affiliate marketing on TikTok can take many forms, such as product reviews, educational content, building trust over time, or leveraging the power of influencers.
  • Some examples of successful affiliate marketers on TikTok include Mr. Deals and Rachel Meaders.
  • Organic reach is a cost-effective way to reach large audiences on TikTok, and going viral can also be beneficial.
  • To get started with affiliate marketing on TikTok, create an account and pick interests that align with your niche so that related content will be suggested to you. Then start creating original content within your niche.

Should I start doing affiliate marketing on TikTok?

Short answer, yes, by all means. Tiktok is still a relatively new platform, so they are still working out many things and adding new analytics to the platform.

It is perfect for affiliate marketing because its algorithm tends to bunch up people of similar interests, making it easy for marketers to create a vibrant community. 

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Additionally, TikTok puts a deep focus on creativity as opposed to aesthetics. This very aspect makes it easy for anyone to create TikTok videos on any number of topics. 

So, with good affiliate marketing products and marketing materials, you are good to go. Create a landing page, add affiliate links and leverage paid advertising methods if you are within the budget.

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A brief introduction to TikTok

It is a video-sharing app that allows users to quickly create, edit and share short videos of up to 5 minutes. 

It comes with a massive music library, tons of filters, and backgrounds that creators can take advantage of when creating their content. 

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At least 60% of the TikTok users on the app are gen z which means people born from 1996 onwards. This is the most digitally native group, making them most likely to pick up on the lack of authenticity and blatant sales pitches. 

Tiktok, like most social platforms, is used mostly for entertainment and people only pay attention to content that matters to them.

Affiliate Marketing on TikTok

One rule for affiliate marketing is to pick a niche and stick to it. Tiktok is perfectly suited for affiliate marketing as it puts a huge focus on content discovery. 

This means that even new creators have a shot at going viral quite easily on this app. Affiliate marketing on TikTok can take many forms, as you will discover below. 

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Before getting started, there are a few things you need to consider. To begin with, if you are completely new to affiliate marketing and want TikTok to be your primary promotion method, your strategy might vary slightly from more seasoned affiliate marketers. 

Affiliate marketing is all about directing traffic to your affiliate links and getting sales out of it. Seasoned affiliates often have an affiliate website or mailing list they can drive their traffic to without directly putting up their affiliate links on TikTok. 

New affiliates may have to find ways to share various links, especially without an affiliate website to promote the links. 

Why TikTok?

Even with a younger audience, Tiktok is still in its early stages, and a more mature audience is building upon the platform. Being the biggest audience, Gen Z also creates diversity, considering they are one of the most educated generations. 

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Multiple celebrities and famous influencers from the Instagram and Facebook era have also jumped on the platform. With this big money floating around comes big opportunities for affiliates. 

Tiktok can be used in multiple ways, and you don’t necessarily have to create content yourself to make sales. 

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Review products

The first way you can promote products is by doing reviews of products on TikTok. Amazon affiliate programs offer users a wide range of products within the same niche, creating room for creativity in how these products can be promoted. 

A great way to gain a loyal and engaged audience is by being original. If you love a clean home and enjoy the process of tidying up, you can share tips, tricks, and failures and promote a lot of products within this very niche. 

Educate your audience

Additionally, Tiktok is a great way for people to discover new things. Teaching on TikTok can be a great way to offer a massive amount of value to your audience and promote many affiliate products in the process. 

One of the most vibrant markets online is the “how to make money online” niche. A lot of the content available on sites like Facebook and Instagram is often incomplete and rarely enough to get someone to take action. 

Tiktok allows affiliates the opportunity to share their knowledge simply and straightforwardly. Understanding what people want to know and how to deliver it will drive a lot of traffic organically on TikTok. 

Build trust over time

Besides sharing your knowledge and giving reviews of products, you can use your account to offer daily affirmations or guides to your audience.

If you garner an audience that trusts you, it is easy to promote courses and boot camps on the app and influence many people to take action. 

Leverage the power of influencers

Influencers can also be your go-to strategy on TikTok. If you don’t want to create content and come up with videos, you can always pay someone else to do it for you. 

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Tiktok influencers can bring in a lot of targeted traffic to your affiliate offers to make you a ton of money with their followers. There is a whole world of new influencers on TikTok today, with smaller but highly engaged audiences that are happy to collaborate with brands and affiliates. 

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Examples of affiliate marketing on TikTok

Now that you know several directions you can take your affiliate marketing journey on TikTok, let’s check out some real-life examples of people who are already doing it and how they do it. 

  • Mr. Deals 

This Tiktok account is a great example of how to make a killing as an affiliate on TikTok. His entire account is dedicated to Amazon products that he tries, and he has gone viral many times.

This account proves that you can make a lot of money by going in this direction when creating your content as an affiliate. Hashtags like #Amazonfinds make it easy for people looking for this exact content. 

Mr. Deals relies entirely on organic traffic to promote his affiliate products. He can sell many products by simply giving his opinion without asking anyone to buy. 

  • Rachel Meaders

Rachel is another Tiktoker making a killing as an Amazon affiliate using her account. She has a series of things you didn’t know you need on Amazon, where she shows her following great Amazon products. 

By showing things she is using, people feel like they can trust her more, making it easy as a pie for her to make massive sales. 

Leverage free organic traffic

Organic reach has always been the most cost-effective way to reach large audiences online. When it comes to Google, you need the right keywords to appear in organic searches. 

Facebook also makes organic reach useful, and the same goes for all the other popular platforms. Tiktok gives marketers a huge opportunity to make money without spending a small fortune. 

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Going viral

Tiktok is a highway to almost instant fame, and many creators are playing the “I hope this goes viral” card. Going viral on TikTok means many people across the globe will see your content, which works well for just about anyone hoping to draw in an audience. 

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You don’t have to go viral to reach the right audience organically on Tiktok. Just be consistent and create relevant content; your organic reach will improve daily. 

A lot of successful affiliates on TikTok are not necessarily viral. Over time, a small group of highly engaged viewers can grow your affiliate business significantly.

After all, it is more about closing sales than simply enjoying a massive viewership. 

Why should I use TikTok Affiliate Marketing?

If you need solid reasons why this is the way to go, here are some great ones to consider. For starters, anyone can go viral on TikTok. Doing that puts you in front of millions of people.

This platform is still unsaturated, and the user experience is great. Tiktokers spend about 50 minutes a day scrolling through the app. 

It is where the attention today is as far as social platforms go. While the rest of the social media companies are still great, Tiktok is unique because it is yet to reach its peak. 

Tiktok offers users the option of using a personal or business account, and there are perks to upgrading to business if you want to promote affiliate links. 

What is TikTok affiliate marketing?

Tiktok affiliate marketing is where you promote other people’s products using Tiktok. It is a relatively simple concept that begins with identifying affiliate marketplace and picking out niche products to promote. 

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affiliate marketer

Affiliate marketing has been around for long; as long as internet marketing has existed. Tiktok, a relatively newer platform compared to veteran social media platforms, poses an interesting challenge to marketers. 

Understanding how the platform works make it easier to develop a strategy to get eyeballs to your offers. 

With all the information provided so far, it is only just that you understand how to start your TikTok affiliate marketing journey from scratch. 

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How does TikTok work?

To get started on TikTok, you must first create an account. The app is available on the play store for Android users and on the app store for Apple TikTok users. A desktop version is also available if you want to keep up with your followers on your computer. 

Sign up

You can sign up for the app using your phone number or email address, and you will be prompted to create a unique and secure password. 

You will not have to log in each time if you have downloaded the app on your phone. You will automatically be taken to the “For you” page (fyp). 

Pick the right interests

When you first join the app, you will be allowed to pick categories that interest you, and this will get the algorithm to suggest related content to you. 

The AI will then observe how you interact with the content available and decipher what to throw on your fyp. This is great news because creators within your preferred niches will be given top priority on your fyp. 

As an affiliate marketer, you must begin by interacting with content aligned with your niche. This makes it easier for people interested in the kind of content you want to find you more easily as you go. 

It is easy to use

The usability is straightforward for the most part, and familiarity will also play a big role in helping you manage navigation. Don’t forget that this platform is relatively new; no one is an expert yet. 

This gives you a clean slate as a marketer to start new trends and join existing ones, and you are set to start your affiliate marketing campaigns. 

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Marketing to your organic traffic

Now that you have created your account and gotten acquainted with a few creators on your platform, it is time for you to start creating instead of simply consuming content aligned to your affiliate program. 

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Marketing to your followers and reaching people directly without paid ads is known as organic marketing. It is the best way to market your affiliate products on TikTok, especially when getting started. 

Be Creative

Have a strategy but stay open to creative ideas. This platform values authenticity, so it is better to go with the flow and experiment with varied content styles when starting your journey. 

Remember that you will not see results unless you keep at it, just like any other social media platform. The more you create, the clearer it is what your followers enjoy. 

Going in this direction is essential to growing your audience which eventually works in your favor as there are perks to a larger following. 

One such perk is the ability to go live on your page, which opens up another opportunity to connect with your followers in real-time and access other marketing materials. 

Focus on creating content by jumping on trends, staying true to yourself, and having fun. People start to catch on, and you can tell your story and start seeing conversions. 

TikTok vs. other social media

Tiktok is unique in the sense that the fyp is always dishing out something potentially captivating. That ensures that people spend more time scrolling. 

Video content is the main medium of sharing content on Tiktok. The variety of skits, comedies, dances, and stories has made this the go-to social platform for more than 3 billion users. 

It is different in revolutionizing how we view and use social media platforms. Tiktok offers massive opportunities to those willing to take the leap and start using it. 

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Use TikTok Paid Advertising to Promote Your Affiliate Products

You will reach a big audience with organic marketing, but that does not necessarily mean that they are your target audience. That said, paid ads allow you to target and reach more niche groups. 

You need a business account to use this feature, and the platform will help you narrow down the audience that best suits your business needs. 

What is TikTok for Business?

Tiktok for business is the central platform for Tiktok affiliate marketers looking to advertise. It allows brands to learn how to engage their creative side and create ads that fit organically and resonate better with their target audiences. 

It has a learning site that allows brands to learn how to maximize their potential by guiding ad management. 

Some of the perks of using Tiktok for business are access to; 

  • Top feed ads 
  • In-app ads 
  • In feed videos
  • Hashtag challenges 
  • Brand takeovers
  • Branded effects 

How does TikTok Affiliate Marketing work?

There are several ways to go about promoting your links. It is vital to note that you cannot add a clickable link to the description but you can add an affiliate URL to your bio. Business accounts are allowed clickable links on the bio.

One easy way to go about sharing multiple links is by adding a link tree to your bio. It makes it easy for other users to find what they are looking for. You can also do TikTok ads.

TikTok Advertising for Affiliate Marketing

You can use any of the said advertising methods to get more people to find your content. Going through the learning courses available is a great place to understand how to go about it. 

Start with a reasonable budget and expand your budget as you understand how well your current strategies are working.

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Overall,

If you’re asking how to do affiliate marketing on TikTok. You just need to start. With a great niche and a business account, you can start a successful affiliate marketing business using this platform. 

You can easily start building an audience and community and, at the same time, make use of the best practices and useful tips to maximize advertisement. 

Tiktok is a great place to promote all kinds of affiliate products even for an average affiliate marketer. 

Affiliate Disclaimer: I hope you liked our Tik Tok Affiliate Marketing blog. Please note that some of the links inside this article may be affiliate links to various programs. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, we really appreciate it! Any money we make keeps this site running smoothly and allows us to keep writing these high-quality reviews.

Yogesh Saini

Yogesh Saini

I have been in the affiliate marketing industry for more than two years. I am an entrepreneur myself and know what it takes to be successful.
My goal is to show entrepreneurs how they can build a successful online business with my help, and teach them about the latest trends in digital marketing.

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