Are you looking for ways to increase your website’s conversion rate?
If so, consider using WordPress landing page plugins. Landing pages are designed specifically to help you convert website visitors into customers or clients.
In this post, we’ll introduce you to seven of the best WordPress landing page plugins. We’ll also tell you how each one can help you boost conversions on your website.
So if you’re ready to start seeing better results, keep reading!
7 Best WordPress Landing Page Plugins
- Optimize Press is a landing page plugin for WordPress that can power your complete sales funnel.
- Elementor Pro is a visual editor and page builder for WordPress, and its primary benefit is the ease with which landing pages can be created.
- LeadPages provides a Facebook Advertisements tool that allows you to seamlessly combine your ads with your landing pages to create the ideal landing pages for your social consumers.
- Thrive Theme comes with over 200 Landing Page layouts built to increase conversions no matter what you’re offering.
- Seedprod offers a drag-and-drop WordPress theme builder that may also be used to develop custom WordPress themes.
- WPForms offers a Form Pages extension that is mainly designed to assist you in creating a standalone form.
- OptinMonster lets you build an email list and turn visitors into warm leads.
What Is the Purpose of a WordPress Landing Page Plugin?
Before getting into all of your possibilities, let’s look at why you would want or need a WordPress landing page plugin.
To Boost Conversion Rates
Landing pages are considerably more likely to convert since they offer visitors tailored content. Conversions can take many forms, including filling out a form, purchasing a product, or attending a webinar. In any event, these plugins can help you improve your CRO.
To Be Consistent With The Messaging Of Advertisements
Online adverts frequently connect to landing sites. This is because connecting directly to your website’s homepage gives them little information about what to do next. On the other hand, a landing page precisely represents the message you generated in the ad, reducing user confusion.
Obtaining More Leads
Email, social networking, and search traffic are good locations to get leads. When these leads are delivered straight to your website, you can know that many of them will be lost. As a result, those links should be replaced with ones that lead to a landing page.
To Improve Your SEO
Landing pages are in a variety of shapes and sizes. Some may be solely for PPC, while others may be developed with SEO in mind (or sometimes even both).
Your landing pages should aid your SEO as long as they are keyword optimized, user-friendly, responsive, and fast.
After all, the more landing pages you create, the higher your chances of being found on Google’s main page. You can then use organic traffic to take advantage of the high-converting landing page.
To Compile Data About Prospective Customers
A landing page aims to acquire leads and convert them into sales. Increasing your conversions can allow clients to pass up their personal information.
You can find out what sites they visit, whether on mobile or desktop. You may then use better advertising, emails, and landing pages to re-target consumers in the future.
Be wary of GDPR. If you’re going to gather any kind of information or pixel data about a person, you should always get their permission first.
To Present Marketing Offers In A Visually Appealing Manner
Their overall efficacy is reduced because marketing offers are frequently mixed with other material on your website.
Landing pages usually concentrate on one or two goods, with no extraneous information. Combine it with a marketing offer for a fantastic strategy to get them to buy.
What Features Should A WordPress Landing Page Plugins Have?
It’s essential to think about the following if you want to create a conversion-focused landing page as quickly as possible:
Visual Editor With Drag-And-Drop Functionality For Complete Customization
Creating your WordPress landing page should be simple, but there’s nothing worse than having an excellent design that you can’t change. Fortunately, all of the landing page plugins mentioned in this article feature excellent visual editors.
Forms For Registering For Emails
Page builders make up the majority of landing page plugins. If you want to expand your email list or generate leads, you’ll need the means to include email signup forms on your landing pages. This element must be present in any plugin you use.
Integrations With Email Marketing
For the time being, let’s stick with email signups; many email marketing services are available on the market. It’s crucial to know which email marketing service you’ll be linking your signup forms to when picking a landing page plugin for WordPress.
Direct integrations are limited in some landing page plugins, such as Elementor. Thrive Architect and OptimizePress, on the other hand, both support systems like ConvertKit, ActiveCampaign, and GetResponse. They do, however, support Campaign Monitor, Constant Contact, Mailerlite, SendinBlue, Sendy, and SendLane, among others.
Thrive Architect’s “custom HTML forms” function is a valuable tool. If your email provider doesn’t have integration, you may add the code from an HTML form, and the plugin will deliver email subscribers through that form. It’s a decent workaround that’s less time-consuming than integrating Zapier.
The Functionality Of A/B Split Testing
The best practice is nothing more than a starting point for optimizing your WordPress landing page. You must test to discover what works to enhance conversions.
You wouldn’t need to install a third-party plugin or integrate another application to perform A/B split testing in an ideal world. Split testing is most effective when it is painless and straightforward.
For example, if you buy Thrive Architect, you’ll also receive Thrive Optimize, a split-testing add-on. Split-testing and total sales funnel creation is included in the OptimizePress sales funnel add-on. Split-testing is also included right in the Divi Builder core plugin.
Templates For Building Up Your Landing Pages Based On Themes
Although most plugins on this list provide many pre-made templates, Thrive Architect, and OptimizePress release templates are in sets.
What’s fantastic about this idea is that you can easily create complete sales funnels with matching themes without considering converting a lead capture page to a thank you or confirmation page.
Divi has a similar assortment of pre-made layouts organized into thematic sets. However, some are for ordinary website pages, not landing pages.
True, this isn’t a deal-breaker, but it’s something to think about because it makes creating landing pages much easier.
Which WordPress Landing Page builder Plugin Is The Best?
With the WordPress Landing Page Plugins it’s quite simple to create a landing page in WordPress with the help of plugins — here are the 7 best.
1. Optimize Press
It is solely dedicated to creating high-converting marketing sites that generate leads, customers, and email subscribers for you.
OptimizePress3.0 has been completely rewritten. Its drag-and-drop editor is one of the best experiences that you’ll find for building WordPress landing pages. They dubbed their new editor “The Lightning Builder,” a fitting moniker.
Some templates come in sets to provide uniformity throughout your sales funnel.
A lead generation-focused WordPress theme and a checkout builder and funnel builder on select tiers are offered.
The funnel creator is fantastic. Sales funnels may be created from scratch or using prebuilt templates. Look into your statistics and do A/B testing on your funnel pages to increase conversions.
Pricing begins at $99 per year.
2. Elementor Pro
Popular page builder plugin. Ideal for those who want a full site builder that can also handle landing pages
The main plugin for Elementor is available for free download, which gives it a unique edge over other landing page builders.
You would believe that all of the other alternatives we’ve discussed have free downloads, but Elementor is different. In reality, the main drag-and-drop editor hasn’t been altered. The WordPress community adores this landing page plugin, with over 1 million active installs and a 5-star rating.
You can build landing pages using the Elementor page builder without knowing any coding. It works with almost all themes and plugins, and the free edition of Elementor comes with several pre-made templates.
Overall, Elementor is one of the quickest ways to get your landing pages up and running. The drag-and-drop editor may be even better than Beaver Builder, and a broad spectrum of companies will be happy with the free plugin download’s features.
Furthermore, premium pricing starts at $49 for one site, up to $99 for three sites, and finally to $199 for unlimited sites.
Elementor makes more sense than Beaver Builder as a one-site owner if you want to save money. On the other hand, Beaver Builder offers unlimited sites for $99, making it a better fit for agencies and developers.
Pricing for a single site starts at $49 per year.
What Makes This WordPress Landing Page Plugin, A Winner?
It’s the best landing page plugin. For features like popup forms, social networking, and contact forms on your landing pages, the LeadPages landing page plugin, or rather the service, comes with over 130 industry-based designs and simple design components.
LeadPages may be used to create a variety of sales and landing pages, but when comparing it to the competition, some of its more distinctive characteristics come into play.
The tool, for example, provides a Facebook Advertisements tool that allows you to seamlessly combine your ads with your landing pages to create the ideal landing pages for your social consumers. It also has built-in payments if you want to sell something immediately on the website.
You may create, copy, and clone any pages during the process because the drag and drop customization is done without any scripting. The LeadPages price includes an annual package of two months of no payment.
The most affordable option is Standard, which costs $31 per month. If you want to use Facebook advertisements to collect payments and increase traffic and other excellent premium features, the price jumps to $66 per month.
One problem is that Leadpages does not interact well with WordPress as with some other options
4. Thrive Theme
If you’re familiar with Thrive Themes, you’re aware of the company’s extensive collection of paid plugins and themes. From its headline optimizer to the Thrive Quiz Builder, the firm understands what people want and creates solutions that fulfill those desires.
Thrive Architect isn’t any different. The Thrive Architect product is a visual editor and page builder for WordPress, and its primary benefit is the ease with which landing pages can be created. The quick dragging and dropping remove most of the impediments in other page builders. My testing demonstrates very few bugs or occasions when I couldn’t alter an element.
Thrive Architect comes with over 200 landing page layouts built to increase conversions no matter what you’re offering. Sales and opt-in pages are fully covered, and there are even some industry-specific landing pages for webinars and other such choices. The design components are prebuilt, such as testimonials, countdown clocks, and email marketing forms.
The single-site license, which costs $67, and includes all Thrive Architect features, unlimited updates, and one year of support, is in the middle of the pack compared to similar WordPress landing page plugins.
There are two more price options available. However, they all provide the same features. The only difference is that using the plugin on several websites costs more money. A five-license bundle will set you back $97, while a 15-license pack would cost you $147.
Thrive Architect has an unusual feature in that it tries to reduce the number of plugins you have running on your website. Your website will load faster, and you won’t have to worry about managing so many plugins. The following plugins, for example, are no longer required because Thrive Architect takes care of everything:
Thrive Architect offers many connectors; therefore, I would say it’s a good WordPress landing page plugin for individuals who don’t require the strength of Instapage or OptimizePress.
Seedpod comes with an easy-to-use drag-and-drop landing page builder, a beautiful template collection, and pre-designed sections like headers, calls to action, etc.
It has been transformed into a dedicated landing page builder plugin for WordPress.
Over a million professionals use it, and it can be used to design any form of page. Sales pages, opt-in pages, webinar pages, newsletter registration pages, thank you pages, and so on are examples.
SeedProd also offers a variety of customization options for putting your website into a coming soon or maintenance status.
You may select from dozens of professionally designed templates using SeedProd. You can have your landing pages up and running in just a few clicks. It’s simple to customize the example content by adding your text, photos, and videos.
ConvertKit, Constant Contact, Aweber, Active Campaign, and other prominent email marketing providers interface with SeedProd. You also access over 2 million stock photos on your landing pages freely.
SeedProd’s new drag-and-drop WordPress theme builder may also be used to develop custom WordPress themes.
SeedProd’s landing page builder is rapid and straightforward to use. The templates are attractive, and the drag-and-drop blocks make it simple to modify them. The basic settings are fairly beginner-friendly, but you can also fine-tune your landing page design with more complex options.
The most fantastic thing about SeedProd is that it’s geared for website speed and efficiency, unlike other landing page builders. Because their code isn’t bloated, you’ll get the fastest page performance, which means more conversions.
WPForm is a great WordPress plugin for making a dedicated landing page. And yes, it can do a lot more.
It offers a Form Pages extension that is mainly designed to assist you in creating a standalone form. A solo form also comes with its landing page.
The same drag-and-drop builder that enables you to design custom forms for your WordPress site is available. It’s also relatively simple to set up the page in just a few minutes.
The beauty of WPForms is that it’s ideal for a WordPress website where you want to gather leads to sell a service rather than a commodity. As a result, your forms will have a wide range of choices, including add-ons for event RSVPs, surveys, and polls.
The plugin comes with up to four pricing plans. The least is $39.50 per month while the most expensive one is $299.50 per month.
OptinMonster is the leading lead-generating platform, assisting you in increasing page views, conversions, and sales across your whole website.
To expand your internet business, cultivating the right leads is critical. You’ll need the correct tool for the task.
If you’re serious about boosting your site’s conversions, you’ll realize why OptinMonster is the best option for lead-generating software by the conclusion of this study.
But before we get into this review, let’s make sure you understand why you need a lead generation product like this.
Why you need OptinMonster
Finding, acquiring, and nurturing new leads is a significant problem for businesses. That is due to many competing websites, making it difficult for yours to stand out. And once you’ve got people’s attention, you’ll need to know what you’re going to do with it.
OptinMonster and other lead-generating plugins let you build an email list and turn visitors into warm leads. So, after you have your visitor’s contact information, you can use email marketing campaigns to build a connection with them.
Because OptinMonster is a standalone solution, it will function with whatever platform you choose to create or host your website.
However, OptinMonster is also available as a WordPress plugin, making things easier for many users.
Because your marketing and statistics will be accessible immediately from your WordPress dashboard:
Because OptinMonster is both a standalone solution and a WordPress plugin, you get the best of both worlds: quick access to a tool that fits your current marketing stack while also avoiding the usage of your site’s resources and bandwidth.
How To Make A WordPress Landing Page
Do you want to make a WordPress landing page fast? It’s not that challenging.
Let’s use Seedprod to explain this:
On Your Site, Install The Seedprod Plugin
To get started, go to SeedProd’s website and purchase the plugin. The plugin file may then be downloaded to your computer, and the plugin licensing key copied. After that, go to your WordPress dashboard and install the plugin.
Seedpod Can Assist You With The Creation Of A Landing Page
Make Changes To The Landing Page Template
After selecting a landing page template, you’ll be sent to SeedProd’s visual drag-and-drop builder, where you may further personalize your landing page.
On the left side corner of the page builder, you may add landing page blocks and sections to the template. The live preview on the right side lets you see how your landing page will appear.
Customizing the landing page template is simple since you can just point and click on any piece to change it.
Connect Your Email Marketing Platform
If you want to expand your email list, you’ll need to connect your email marketing provider to your landing page.
To do so, go to the top of the screen and select the Connect tab. SeedProd works with various email marketing platforms, including Constant Contact, Mailchimp, etc.
Make Your Landing Page Public
Finally, you must publish your landing page on your WordPress site. Simply click the dropdown arrow next to the Save button and select Publish to publish your landing page.
Avoid These Landing Page Mistakes
Now that you understand the fundamentals of landing page creation, there are a few blunders to avoid to increase the success of your opt-in landing page.
First and foremost, don’t strive to be everything to everyone with your landing page. Your page will be ineffective if you focus on various components. Determine who you’re attempting to reach and tailor your landing page to that demographic.
Don’t Overlook The Importance Of Trust Elements
It’s easy to focus on creating your landing page that you overlook that each landing page is an essential step in developing a connection with your visitors. Sure, it’d be nice if you could bring them to a landing page and have them convert right away, but that won’t happen until they trust you. The following are some trust criteria to consider:
There are testimonials on the event landing page to ensure prospective visitors that they are signing up for a suitable event.
Don’t Overlook The Importance Of Response
Another error we still see far too frequently is landing pages that don’t operate on mobile devices.
Since a huge chunk of your audience will see your landing page via a smartphone or tablet, make sure it is mobile-friendly, including your opt-in forms. To assist you in selecting the ideal option form, we’ve put up a guide.
Don’t Talk Like A Marketer; Talk Like A Person
Write as though you’re speaking to someone in the room with you in a pleasant tone. However, double-check your spelling and grammar; even if people aren’t sure why, a typo might turn them off.
Write as though you’re speaking to someone in the room with you in a pleasant tone. However, double-check your spelling and grammar; even if people aren’t sure why, a typo might turn them off.
More pitfalls to avoid may be found in our compendium of professional tips on crafting landing page text.
All of the WordPress plugins above are top-notch options for designing and implementing your site’s landing page.
So, if you’re looking for a powerful WordPress landing page plugin that can take your business to the next level, we recommend giving OptimizePress a try.
Elementor Pro is also an excellent choice – it’s easy to use and will help you quickly create high-converting landing pages.
If you’re looking for something more comprehensive, LeadPages provides an all-in-one Facebook Ads toolkit as well as pre-made templates that are designed to increase conversions.
And finally, Thrive Theme comes with over 200 Landing Page layouts that have been built to convert visitors no matter what you’re offering.
All of these WordPress landing page plugins tools great value for small businesses that want to increase their online sales.
Have you tried any of them?