7 Best WordPress Landing Page Plugins That’ll Increase Conversions

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Are you looking for ways to increase your website’s conversion rate?

If so, consider using WordPress landing page plugins. Landing pages are designed specifically to help you convert website visitors into customers or clients.

In this post, we’ll introduce you to seven of the best WordPress landing page plugins. We’ll also tell you how each one can help you boost conversions on your website.

So if you’re ready to start seeing better results, keep reading!

7 Best WordPress Landing Page Plugins

  • Optimize Press is a landing page plugin for WordPress that can power your complete sales funnel.
  • Elementor Pro is a visual editor and page builder for WordPress, and its primary benefit is the ease with which landing pages can be created.
  • LeadPages provides a Facebook Advertisements tool that allows you to seamlessly combine your ads with your landing pages to create the ideal landing pages for your social consumers.
  • Thrive Theme comes with over 200 Landing Page layouts built to increase conversions no matter what you’re offering.
  • Seedprod offers a drag-and-drop WordPress theme builder that may also be used to develop custom WordPress themes.
  • WPForms offers a Form Pages extension that is mainly designed to assist you in creating a standalone form.
  • OptinMonster lets you build an email list and turn visitors into warm leads.

What Is the Purpose of a WordPress Landing Page Plugin?

Before getting into all of your possibilities, let’s look at why you would want or need a WordPress landing page plugin.

To Boost Conversion Rates

Landing pages are considerably more likely to convert since they offer visitors tailored content. Conversions can take many forms, including filling out a form, purchasing a product, or attending a webinar. In any event, these plugins can help you improve your CRO.

To Be Consistent With The Messaging Of Advertisements

Online adverts frequently connect to landing sites. This is because connecting directly to your website’s homepage gives them little information about what to do next. On the other hand, a landing page precisely represents the message you generated in the ad, reducing user confusion.

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Obtaining More Leads

Email, social networking, and search traffic are good locations to get leads. When these leads are delivered straight to your website, you can know that many of them will be lost. As a result, those links should be replaced with ones that lead to a landing page.

To Improve Your SEO

Landing pages are in a variety of shapes and sizes. Some may be solely for PPC, while others may be developed with SEO in mind (or sometimes even both).

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Your landing pages should aid your SEO as long as they are keyword optimized, user-friendly, responsive, and fast.

After all, the more landing pages you create, the higher your chances of being found on Google’s main page. You can then use organic traffic to take advantage of the high-converting landing page.

To Compile Data About Prospective Customers

A landing page aims to acquire leads and convert them into sales. Increasing your conversions can allow clients to pass up their personal information.

You can find out what sites they visit, whether on mobile or desktop. You may then use better advertising, emails, and landing pages to re-target consumers in the future.

Be wary of GDPR. If you’re going to gather any kind of information or pixel data about a person, you should always get their permission first.

Ultimate List-Building Plugin for WordPress

To Present Marketing Offers In A Visually Appealing Manner

Their overall efficacy is reduced because marketing offers are frequently mixed with other material on your website.

Landing pages usually concentrate on one or two goods, with no extraneous information. Combine it with a marketing offer for a fantastic strategy to get them to buy.

What Features Should A WordPress Landing Page Plugins Have?

It’s essential to think about the following if you want to create a conversion-focused landing page as quickly as possible:

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Visual Editor With Drag-And-Drop Functionality For Complete Customization

Creating your WordPress landing page should be simple, but there’s nothing worse than having an excellent design that you can’t change. Fortunately, all of the landing page plugins mentioned in this article feature excellent visual editors.

Forms For Registering For Emails

Page builders make up the majority of landing page plugins. If you want to expand your email list or generate leads, you’ll need the means to include email signup forms on your landing pages. This element must be present in any plugin you use.

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Integrations With Email Marketing

For the time being, let’s stick with email signups; many email marketing services are available on the market. It’s crucial to know which email marketing service you’ll be linking your signup forms to when picking a landing page plugin for WordPress.

Direct integrations are limited in some landing page plugins, such as Elementor. Thrive Architect and OptimizePress, on the other hand, both support systems like ConvertKit, ActiveCampaign, and GetResponse. They do, however, support Campaign Monitor, Constant Contact, Mailerlite, SendinBlue, Sendy, and SendLane, among others.

Thrive Architect’s “custom HTML forms” function is a valuable tool. If your email provider doesn’t have integration, you may add the code from an HTML form, and the plugin will deliver email subscribers through that form. It’s a decent workaround that’s less time-consuming than integrating Zapier.

The Functionality Of A/B Split Testing

The best practice is nothing more than a starting point for optimizing your WordPress landing page. You must test to discover what works to enhance conversions.

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You wouldn’t need to install a third-party plugin or integrate another application to perform A/B split testing in an ideal world. Split testing is most effective when it is painless and straightforward.

For example, if you buy Thrive Architect, you’ll also receive Thrive Optimize, a split-testing add-on. Split-testing and total sales funnel creation is included in the OptimizePress sales funnel add-on. Split-testing is also included right in the Divi Builder core plugin.

Templates For Building Up Your Landing Pages Based On Themes

Although most plugins on this list provide many pre-made templates, Thrive Architect, and OptimizePress release templates are in sets.

What’s fantastic about this idea is that you can easily create complete sales funnels with matching themes without considering converting a lead capture page to a thank you or confirmation page.

Divi has a similar assortment of pre-made layouts organized into thematic sets. However, some are for ordinary website pages, not landing pages.

True, this isn’t a deal-breaker, but it’s something to think about because it makes creating landing pages much easier.

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Which WordPress Landing Page builder Plugin Is The Best?

With the WordPress Landing Page Plugins it’s quite simple to create a landing page in WordPress with the help of plugins β€” here are the 7 best.

1. Optimize Press

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OptimizePress is one of the popular WordPress landing page plugins that can power your complete sales funnelw.

It is solely dedicated to creating high-converting marketing sites that generate leads, customers, and email subscribers for you.

OptimizePress3.0 has been completely rewritten. Its drag-and-drop editor is one of the best experiences that you’ll find for building WordPress landing pages. They dubbed their new editor “The Lightning Builder,” a fitting moniker.

Some templates come in sets to provide uniformity throughout your sales funnel.

A lead generation-focused WordPress theme and a checkout builder and funnel builder on select tiers are offered.

The funnel creator is fantastic. Sales funnels may be created from scratch or using prebuilt templates. Look into your statistics and do A/B testing on your funnel pages to increase conversions.

Features:

  • A simple yet powerful drag-and-drop editor simplifies page design.
  • A large number of landing page templates are organized into sets.
  • A large number of email and webinar integrations are available.
  • Create whole sales funnels rather than funnel pages.
  • Integrate payment gateways and create checkout pages that are optimized for conversions.
  • Includes a WordPress theme that focuses on lead generation.

Pricing begins at $99 per year.

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2. Elementor Pro

Popular page builder plugin. Ideal for those who want a full site builder that can also handle landing pages

The main plugin for Elementor is available for free download, which gives it a unique edge over other landing page builders.

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You would believe that all of the other alternatives we’ve discussed have free downloads, but Elementor is different. In reality, the main drag-and-drop editor hasn’t been altered. The WordPress community adores this landing page plugin, with over 1 million active installs and a 5-star rating.

You can build landing pages using the Elementor page builder without knowing any coding. It works with almost all themes and plugins, and the free edition of Elementor comes with several pre-made templates.

Overall, Elementor is one of the quickest ways to get your landing pages up and running. The drag-and-drop editor may be even bett