ConvertKit Review 2022 [A Surprising Tool To Help Your Email Marketing]

Are you not sure if you want to go with ConvertKit? This guide is for you. I will reveal all you need to know about this incredible tool in this ConvertKit review.

You see, email marketing is one of the best forms of marketing. In fact, it beats SEO and social media marketing by far. As e-commerce grows, the need for better ways to reach customers also grows.

With emails, you have a better chance of establishing customer trust, credibility, and converting leads to sales easily. The challenge comes when you want to put some money into a great email marketing software.

I know it’s a tussle selecting a tool with many other tools online. However, if only you can choose one that solves your needs, you are set.

I tried out this software and tested the business potential it harbors. I can only advise you this; if you want to grow a targeted list, manage subscribers with ease, get the right analytics, and grow your online business, you better try it out. 

What’s ConvertKit?

It’s a powerful email marketing software, which allows you to collect your prospects’ emails, segment them based on their behavior, and send bulk emails at once.

What’s more?

You just need to create compelling landing pages, forms, and email sequence copy. It’s simple and easy to use software. So, it shouldn’t be a daunting task setting it up.

Convertkit Review: Here are Some Notable Features

• Proper segmentation of customers

Segmenting your email list matters a great deal when you want to succeed in email marketing. it’s a popular email marketing technique.

Think about it. Not all your subscribers are interested in Facebook ads, for instance. They may need something else. And if you send them lots of emails about Facebook ads, they will get bored and unsubscribe from your list.

What do you need to do?

Well, create a persona of every segment of people on your list. With the persona, you can send the right message to the right segment of subscribers.  

With this software, you can do that easily. In fact, it’s one of the best when it comes to this.

Being a tag-based system, it has presented itself as an effective tool to group subscribers based on their behavior.

For example, if you send an email that contains a link to a minicourse, and someone clicks on it, it means he or she is interested in the subject. You could place a tag on subscribers who click on that link and send him a better offer if they didn’t purchase the minicourse.

See?

Once you track the behavior of your subscribers, it would be easy to customize offers for them. The end result is an increase in CTR and conversions.

• Create catchy landing pages and forms

A landing page is an essential element in the sales funnel process. It’s called that way for a reason. Once visitors land on it, they convert to sales since that’s what it’s optimized to do. 

There are elements you have to consider when creating a compelling page. The colours and size of the words create the right tone and emotion to convert leads into sales.

It helps if you are good in colors and the right copywriting elements. But suppose you aren’t? Does that mean you can’t create awesome landing pages?

No.

ConvertKit actually has a simple solution to that. They allow you to create excellent landing pages for your products or services in just a few clicks.   

You don’t have to begin it from scratch. Once you select one of their templates, you can customize it to suit your product or service marketing message.

You can edit the headings, paragraphs, CTA buttons, and all the colors. And not only that, but you can also create beautiful forms in just simple clicks.

With simple compelling forms on your site, you can convert web visitors into subscribers with ease.

• Manage your subscribers with ease

You need the right way to manage subscribers. Otherwise, you will lose them. You need to segment them, personalize your message, and hone in your customized offers.

ConvertKit actually offers a simple and straightforward way to manage your subscribers. Apart from segmenting them based on the tags you placed on them, the tool allows you to track essential metrics that will boost your marketing effort.

You can group subscribers as:

New subscribers

Course Y

Facebook ads

ConvertKit offers a seamless way to manage all the subscribers in your list. With proper management, you can maintain and grow the list in no time.

• Create a series of autoresponders

An autoresponder series is a number of emails sent in a sequence after a person joins your list. It can be after he purchases your minicourse or downloads your eBook.

Since he would need to provide his email to receive the goodies, he automatically joins your segment of subscribers. You can assign a tag based on the product they downloaded.

The first email will always be a ‘thank you’ one with a link to download the promised resources. The next one is always meant to add value.

If I have to write an autoresponder series, I will follow this pattern:

Thank you

Make connections and establish credibility

Value-packed one

More value

Present the main offer

Cross-sell

Upsell

Down sell

ConvertKit offers a simple and straightforward way to create and manage your autoresponder series. You just need to set the condition, create the emails, and start the system.

Once the autoresponder series is on, you won’t even need to do anything since all the system is automated. From downloading the eBook to purchasing the core offer, all the system is automated.

• Simple and easy to read analytics

You need a reporting of how your marketing efforts are running. Without the feedback, you will never know when you make progress.

You need to know the following:

The overall number of subscribers

The segmented groups

The number of subscribers acquired in a period

How many subscribers clicked on a given link?

With the analytics above, you can quickly know what’s working and what’s not. You can then optimize your email marketing’s performance by fine-tuning your marketing message to cater to your audience’s behavior.

• Promote blog posts and increase traffic

It’s not enough to just create a blog post. You need people to read it, share it, and leave useful comments on them.

How will they ever find your blog post if you don’t leverage the power of email marketing software to boost traffic and hence grow your business? That should be the core of every blogger’s strategy to win.

ConvertKit provides an excellent way to achieve this fate by allowing you to collect contacts from your readers using fantastic forms, place them into a list and send a newsletter once a new blog post is out.

If you have a list of about 10k subscribers and only about 10% of them open their mail, you will be having almost 1k visits to your site anytime you create a blog post.

Since this is a warm audience, some of them will convert into customers quickly.   

How to Get Started With ConvertKit

Getting started with ConvertKit is straightforward. All you need is to create an account at their site. They have different plans. Just need to choose one based on the features you need. I would recommend that you begin with the free plan as your list grows.

With the plan set, begin collecting your subscribers by devising top-notch marketing techniques. You can choose to offer lead magnets in exchange for emails, a minicourse, or anything of value to your audience.

Create an email sequence relating to the solution you