WordPress lead generation plugins are popular in blogging, but they’re not all created equal. These WordPress lead generation plugins are simple enough to install and meant for people who don’t want to mess with code but still crave stunning email opt-in forms.
Others can be buggy or crash your site. Consider several factors when choosing the right WordPress lead generation plugin for you. You need to follow compatibility rules, make sure that the WordPress lead generation plugin you select will work with all the other components on your website.
In this article, we’ll share with you the 5 best WordPress lead generation plugins for your WordPress site.
What Is A WordPress Lead Generation Plugin?
Lead generation is a term used in marketing. It’s the process of turning website visitors into potential customers. WordPress lead generation plugin gives you all the tools you need to grow your email list fast.
A WordPress lead-generation plugin will allow you to collect the following information:
● Name
● Email address
● Phone number
This data can be beneficial for marketing because it allows you to analyze your website’s user behavior.
In short, a WordPress lead-generation plugin will develop a relationship with the person who visited your site because you can now follow up with them easily.
What Are The Advantages Of Using WordPress Lead Generation Plugins?
There are many benefits of using a WordPress lead generation plugin:
Easy To Generate Leads
A WordPress lead generation plugin helps you to discover ways to connect with your future customers. They are designed to help you create landing pages, pop-ups, slide-ins, and other WordPress forms that you can embed into your site.
These forms are usually integrated into the Website to help you generate leads by promoting your products or services.
Capture Site Visitor Information
WordPress lead generation plugins will allow you to gather basic information such as the name, email address, and phone number.
Along with this data, some of them can capture user behavior, such as what page they were on when contacting you or how long they spent on your site for analysis purposes, which marketers use in their future strategies.
Develop Relationships With Potential Customers
The use of WordPress lead-generation plugins is critical to your overall marketing plan. They may help you build relationships with consumers who would otherwise be lost forever and turn them into perspective leads.
That makes it simple for them to convert into income streams or even dedicated lifetime followers. Automated email follow-ups with WordPress’s lead management plugin make our lives easier so that the time spent organizing events is not wasted as contacts quickly turn from just opportunities into sales deals.
Follow Up Easily
The WordPress lead generation plugin allows you to follow up efficiently and frequently by sending out emails on a set schedule.
You may also pick the time of day or night that is most convenient for your busy schedule to ensure it’s ideal for those constantly on the go.
Increase Functionality
These WordPress lead generation plugins can provide a blogger with the tools they need to work more efficiently. WordPress offers an extensive list of available third-party extensions ranging from social media integration and email management to simple blog post formats or contact form builders – whatever your blogging needs.
How To Choose The Best WordPress Lead Generation Plugin For Your Site
You have a new WordPress website for your business; congratulations. Take the next step and start capturing leads. Before choosing which WordPress lead generation plugin to use, some important features will help ensure that it will work for your website.
A Lead Capture Form
A WordPress lead generation plugin needs to have a lead capture form. It’s where customers first come into contact with your sales funnel process.
The WordPress lead generation plugin should allow you to design compelling opt-in forms that send them straight to your sales funnel. It may be frustrating if your lead-capture plugin breaks, preventing customers from subscribing to your posts.
In addition, it should allow form customization. Several templates don’t allow you to customize anything, leaving fields displayed randomly on the screen with no regard for appearance – and can even appear unorganized.
Because of this, think about whether to use a WordPress lead generation plugin that allows you to align text fields left-right or center them. You may also adjust the width (tall – wide – medium) of text fields using CSS.
Landing Page Builder
A WordPress lead capture plugin should provide a user-friendly drag and drop landing page builder to its customers.
You don’t have to purchase third-party tools to design a landing page. A landing page is essential in the overall sales funnel process since it’s where your leads land after opting into your funnel.
If a WordPress lead generation plugin doesn’t have this functionality, then you can pass it over. Most of the WordPress lead generation plugins in this guide have a landing page feature.
A “Lead Magnet” Feature
A lead magnet is an excellent way to get people’s contact information. You could offer free e-books about how not to suck at your job or a beginner’s guide to the English style.
When someone gives their email, they are rewarded with something valuable for their time. A WordPress lead generation plugin should have “lead magnets” features so online visitors can sign up and receive valuable content without any strings attached.
A/B Testing Features
A/B testing compares versions of the same page to see which one is superior. You may use it to reach a variety of messages, colors, headers, photos, and videos.
A WordPress plugin should have A/B testing capabilities. With this approach, you may test any modifications you want to make to your site before going live.
A WordPress lead capture plugin includes a variety of A/B split tests for comparing content and a call to action on landing pages.
Does It Have An Auto-responder?
Before anything else, make sure your lead capture plugin has an auto-responder feature. If it doesn’t, then your efforts will be pointless.
That’s because most signups expect their information immediately after submitting it and will eventually become annoyed by the constant unresponsiveness, leading to them unsubscribing.
With an auto-responder, you may automate sending anything to them, such as a welcome email with information on how they can anticipate contacting your firm or even an email sequence to introduce them to your business.
The Top Five WordPress Plugins – And Why They’re Good For You
1. ConvertBox
ConvertBox is an on-site email gathering tool that is entirely automated. Its objective is to help you generate leads and sales by engaging your visitors in a targeted manner.
It’s a one-stop opt-in solution, list-building tool, and behavior-based on-site retargeting technology. Because it’s adaptable and has a high conversion rate, it may be used to re several pieces of software in your arsenal.
You’ll also need the tool to target and retarget your existing visitors with personalized offers and keep your business running.
Here are some key features offered by Convertbox:
Email Marketing
This ConvertBox feature allows users to create dynamic opt-in forms, which are embedded on their website. ConvertBox provides a choice of signup form layouts to personalize the appearance of the form.
The email marketing tool supports multiple custom fields that allow subscribers to provide detailed information about them.
Key features include:
A welcome email is designed to guide new subscribers through signing up and turning them into loyal customers.
Nurturing emails: Also known as drip campaigns. These emails reappear after a set interval (e.g., daily, weekly, monthly) and are tailored to the user’s previous input.
Re-engagement campaign: This automated email series aims to get back users who haven’t performed any activity within a specific timeframe; this could be after 30 days, 60 days – or longer.
Lead generation tools
ConvertBox is a WordPress lead generation tool that allows companies to build subscription forms and embed them on their websites/ blogs for free.
This feature helps companies improve their subscription rate. ConvertBox supports 10+ different payment gateways to help companies accept payments from customers/ subscribers.
Social Media Marketing
ConvertBox social media marketing features include branded Facebook cover photos, Twitter profile design, Instagram integration, and more.
These features allow users to customize their profiles for specific campaigns or promotions. Furthermore, ConvertBox offers detailed analytics that will enable marketers to analyze leads generated across social media platforms.
This WordPress lead generation plugin has an intuitive interface that enables novice users to set up campaigns/promotions with a few clicks. ConvertBox provides detailed customer reports for better campaign performance analysis over time.
Measurement Tools
This feature enables users to track metrics related to website traffic, lead conversion rates, and marketing efforts.
It supports various analytics tools to help users analyze visitor traffic, lead generation metrics, and conversions in real-time. Some of the tools include Google Analytics so that you can measure your business goals across multiple platforms.
SEO Optimization Tools
This feature allows website administrators to create custom XML sitemaps. It also helps optimize site structure through canonical URLs, meta tags, custom titles, etc. It helps search engines understand site content better and improve overall visibility.
The tool provides a choice of themes for website administrators to personalize the appearance of their websites/ blogs. They are currently working on adding features like chatbots for Facebook Messenger etc., which will further boost the ConvertBox marketing platform.
What is the cost of ConvertBox?
Price: $99 per month and a Lifetime Deal $495
ConvertBox Pros
● Easy to use Super-advanced display and targeting rules-
● Range of pop-up types
● Automatic lead scoring
● Intuitive drag-and-drop editor
● Scheduled ConvertBoxes for time-sensitive offers
● WordPress users automatically gain access to blogs and free WordPress themes after signing up
● Perfect integration with email marketing tools
ConvertBox Cons
● Page-by-page analytics aren’t available but could be added
● The WordPress mobile app is not compatible with ConvertBox forms.
2. WpForm WordPress Plugin
WPForms is a WordPress plugin that specializes in creating custom forms and landing pages. It contains powerful features like file uploads, conditional logic, survey tools, and conditional branching.
WPForms comes with a “Drag & Drop” form builder, allowing users to create forms without coding knowledge or experience.