With the attention span of most people dwindling, it’s now preferred that content creators and brands begin focusing on video content. There are more benefits to this. But which content should you create between short form vs long form video content?
You see, video marketing is a great way to increase brand engagement and growth. In this post, we will be going through these benefits, the factors to consider when coming up with video content, the trends to watch, and how to create short videos.
Short Form Video
TL;DR Summary
- Short-form videos are those that are typically 60 seconds or less in length, while long-form videos are those that are longer than 60 seconds.
- Some factors to consider when choosing between short and long form include the prospects, budget, type of video, channel you plan to upload it on, and purpose of the video.
- Short-form videos have several benefits: they’re easy to remember and distribute; they fit well with social media platforms; users have shorter attention spans so shorter videos are more effective; and they can be repurposed easily.
- Some popular trends in short-form video content include memes, promotions/sales, live streaming
Short Form vs long form video content
As said earlier, one of the challenges most content creators often face is whether to create long or short-form video content.
And since only one can win, I’m willing to show you the differences and benefits of both and which one you can incorporate into your video marketing strategy.
What is short-form video content?
These are typically short videos that are below 60 seconds in length. The length will mostly depend on the platform the content creator is using. Some videos can be slightly longer than 60 seconds, but they still fit into the category.
It’s a new way of sharing quick content in a way that the viewer can understand and not lose interest quickly. People now have shorter concentration spans of less than