ConvertKit Review 2022 [A Surprising Tool To Help Your Email Marketing]

Convertkit review

Are you not sure if you want to go with ConvertKit? This guide is for you. I will reveal all you need to know about this incredible tool in this ConvertKit review.

You see, email marketing is one of the best forms of marketing. In fact, it beats SEO and social media marketing by far. As e-commerce grows, the need for better ways to reach customers also grows.

With emails, you have a better chance of establishing customer trust, credibility, and converting leads to sales easily. The challenge comes when you want to put some money into a great email marketing software.

I know it’s a tussle selecting a tool with many other tools online. However, if only you can choose one that solves your needs, you are set.

I tried out this software and tested the business potential it harbors. I can only advise you this; if you want to grow a targeted list, manage subscribers with ease, get the right analytics, and grow your online business, you better try it out. 

ConvertKit Review

Product Name: ConvertKit

Product Description: ConvertKit is a powerful email marketing software, which allows you to collect your prospects’ emails, segment them based on their behaviour, and send bulk emails at once. You just need to create compelling landing pages, forms, and email sequence copy. It’s simple and easy to use the software. So, it shouldn’t be a daunting task setting it up.

Offer price: 0.0

Currency: USD

Availability: OnlineOnly

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ConvertKit is an incredible tool. If you are starting in the marketing world, it’s worth a trial. You needn’t ignore the power of email marketing if you want to make it online. But if there is one thing you need to observe, then it’s leveraging the right tools.


  • Easy-to-customize opt-in forms
  • Visual automation builder
  • Subscriber tagging
  • A/B testing


  • Inability to score leads
  • Ugly native forms
  • Limited Automations

What’s ConvertKit?

It’s a powerful email marketing software, which allows you to collect your prospects’ emails, segment them based on their behavior, and send bulk emails at once.

What’s more?

You just need to create compelling landing pages, forms, and email sequence copy. It’s simple and easy to use software. So, it shouldn’t be a daunting task setting it up.

Convertkit Review: Here are Some Notable Features

  • Proper segmentation of customers

Segmenting your email list matters a great deal when you want to succeed in email marketing. it’s a popular email marketing technique.

Think about it. Not all your subscribers are interested in Facebook ads, for instance. They may need something else. And if you send them lots of emails about Facebook ads, they will get bored and unsubscribe from your list.

What do you need to do?

Well, create a persona of every segment of people on your list. With the persona, you can send the right message to the right segment of subscribers.  

Convertkit Review

With this software, you can do that easily. In fact, it’s one of the best when it comes to this.

Being a tag-based system, it has presented itself as an effective tool to group subscribers based on their behavior.

For example, if you send an email that contains a link to a minicourse, and someone clicks on it, it means he or she is interested in the subject. You could place a tag on subscribers who click on that link and send him a better offer if they didn’t purchase the minicourse.


Once you track the behavior of your subscribers, it would be easy to customize offers for them. The end result is an increase in CTR and conversions.

  • Create catchy landing pages and forms

A landing page is an essential element in the sales funnel process. It’s called that way for a reason. Once visitors land on it, they convert to sales since that’s what it’s optimized to do. 

There are elements you have to consider when creating a compelling page. The colours and size of the words create the right tone and emotion to convert leads into sales.

It helps if you are good in colors and the right copywriting elements. But suppose you aren’t? Does that mean you can’t create awesome landing pages?


ConvertKit actually has a simple solution to that. They allow you to create excellent landing pages for your products or services in just a few clicks.   

You don’t have to begin it from scratch. Once you select one of their templates, you can customize it to suit your product or service marketing message.

You can edit the headings, paragraphs, CTA buttons, and all the colors. And not only that, but you can also create beautiful forms in just simple clicks.

With simple compelling forms on your site, you can convert web visitors into subscribers with ease.

  • Manage your subscribers with ease

You need the right way to manage subscribers. Otherwise, you will lose them. You need to segment them, personalize your message, and hone in your customized offers.

ConvertKit Features

ConvertKit actually offers a simple and straightforward way to manage your subscribers. Apart from segmenting them based on the tags you placed on them, the tool allows you to track essential metrics that will boost your marketing effort.

You can group subscribers as:

New subscribers

Course Y

Facebook ads

ConvertKit offers a seamless way to manage all the subscribers in your list. With proper management, you can maintain and grow the list in no time.

  • Create a series of autoresponders

An autoresponder series is a number of emails sent in a sequence after a person joins your list. It can be after he purchases your minicourse or downloads your eBook.

Since he would need to provide his email to receive the goodies, he automatically joins your segment of subscribers. You can assign a tag based on the product they downloaded.

The first email will always be a ‘thank you’ one with a link to download the promised resources. The next one is always meant to add value.

If I have to write an autoresponder series, I will follow this pattern:

Thank you

Make connections and establish credibility

Value-packed one

More value

Present the main offer



Down sell

ConvertKit offers a simple and straightforward way to create and manage your autoresponder series. You just need to set the condition, create the emails, and start the system.

Once the autoresponder series is on, you won’t even need to do anything since all the system is automated. From downloading the eBook to purchasing the core offer, all the system is automated.

ConvertKit Automation
  • Simple and easy to read analytics

You need a reporting of how your marketing efforts are running. Without the feedback, you will never know when you make progress.

You need to know the following:

The overall number of subscribers

The segmented groups

The number of subscribers acquired in a period

How many subscribers clicked on a given link?

With the analytics above, you can quickly know what’s working and what’s not. You can then optimize your email marketing’s performance by fine-tuning your marketing message to cater to your audience’s behavior.

  • Promote blog posts and increase traffic

It’s not enough to just create a blog post. You need people to read it, share it, and leave useful comments on them.

How will they ever find your blog post if you don’t leverage the power of email marketing software to boost traffic and hence grow your business? That should be the core of every blogger’s strategy to win.

ConvertKit provides an excellent way to achieve this fate by allowing you to collect contacts from your readers using fantastic forms, place them into a list and send a newsletter once a new blog post is out.

If you have a list of about 10k subscribers and only about 10% of them open their mail, you will be having almost 1k visits to your site anytime you create a blog post.

Since this is a warm audience, some of them will convert into customers quickly.   

How to Get Started With ConvertKit

Getting started with ConvertKit is straightforward. All you need is to create an account at their site. They have different plans. Just need to choose one based on the features you need. I would recommend that you begin with the free plan as your list grows.

With the plan set, begin collecting your subscribers by devising top-notch marketing techniques. You can choose to offer lead magnets in exchange for emails, a minicourse, or anything of value to your audience.

Create an email sequence relating to the solution you are offering. Such that you have a system that converts warm leads to hot traffic of buyers.   

You also need forms. There are lots of templates to use for this. Show forms on specific pages that talk about particular topics to increase conversions. Create landing pages, as well.

With all that set, you just need to set the system to begin generating leads and sales for you on autopilot. ConvertKit is simple. It’s not something that confuses you when setting it up.

Who is ConvertKit Geared for?

ConvertKit is suitable for these people:  


ConvertKit is popular with bloggers. Guess why? It’s because it allows you to create compelling and straightforward forms and landing pages for your blog visitors.

In the end, what any blogger would want is conversions. You would want your web visits to convert into subscribers, purchase your offers, and just keep the lights on, right? Use ConvertKit.

And don’t think because you are just starting out that ConvertKit is not for you. It is. Begin building your email list as soon as possible.

Online marketers

There are lots of internet marketers at the moment. Some of them aren’t utilizing the full potential of email marketing. They merely launch ads, send prospects to their landing pages but fail to collect emails.

With ConvertKit, you can collect emails using forms, retarget customers, and ultimately lower your marketing budget. If you reduce your marketing cost, you can increase your profit margin.

There are several affiliate marketers I know who are making six figures relying solely on their email list. Some use ConvertKit.

Digital marketing agencies

If you own a lead generation digital marketing firm, you should run email marketing for your clients. Email marketing can help you generate leads for their businesses.

Since you will need a tool that manages, segments and tracks their subscribers with ease, it’s a great idea to try out ConvertKit.

What I Like About ConvertKit:

  • Their support is awesome

If you have an issue with ConvertKit that needs to be addressed, you can contact their support team via email, community forum, or social channels.

They are always fast.

  • It’s simple and easy to use

One of the aspects that will make a SaaS rise to the top of the file is this. If a tool is efficient, it helps you to grow your business faster. ConvertKit has a simple dashboard that houses all your email marketing data.

Unlike other tools you have come across that display complicated and hard to read analytics, ConvertKit analyses data into percentages and graphs.

Creating landing pages and forms is also simple. This ensures that even those who don’t know design can create landing pages in seconds.

  • Tag-based subscriber system

ConvertKit is excellent when it comes to behavioral marketing. If you can understand the behavior of your audience, you can offer them the right products.

If, for example, you find out that a subscriber clicked on a link to check out your core offer but didn’t purchase it – didn’t reach checkout and hence didn’t go to the ‘thank you’ page – you can decide to offer them a discount or a better offer based on your value ladder.

ConvertKit has this feature. It’s what makes it one of the best tools in email marketing.    

  • Great user experience

We all want a tool that gives you control and contains most of what you need. If a tool enhances an excellent user experience, you can innovate and grow your business faster using it.

The simple and easy to use dashboard makes ConvertKit’s user experience a great experience when using the tool.

The editor and other elements are also easy to use and enhance a great user experience.

What I Don’t Like About Convertkit

Here are some of its cons:

  • It’s a little bit expensive

I don’t think $29 per month is expensive, keeping in mind that email marketing is one of the most profitable forms of marketing. In fact, for every $1 spent on email marketing, you expect to get about $42.

However, compared to some of its competitors, ConvertKit is a bit expensive. Yet, it doesn’t offer lots of free features at first compared to MailChimp, for instance.

Its primary focus is one email marketing, though. Their automation, support, and analytics are top-notch. I guess that’s why they decided to charge more.

  • Low in terms of integrations with other platforms

Maybe what the company ought to improve is on integrations. It can integrate with several apps at the moment, but not most e-commerce apps.

So, if you are selling a product online, Mailchimp might be better off since it integrates with Woocommerce more perfectly than ConvertKit.

ConvertKit Pricing

ConvertKit has several plans. Check them out in this image.

Convertkit Pricing

Why not begin with the free plan as your subscribers’ base increases? You may be limited when it comes to features, but it’s free. So, you have nothing to lose but much to gain.

Is ConvertKit Better Than MailChimp?

There are different things to look at if we have to arrive at a suitable conclusion. Let’s take some time to study MailChimp and compare it with ConvertKit.

They both have great features, such as the ability to create eye-catching landing pages in seconds, automation features, and tagging contacts based on behavior. MailChimp has more features, though. However, that doesn’t mean it’s better off.

While ConvertKit didn’t previously have a FREE plan, MailChimp has always had one. In fact, with MailChimp, you can use most of their features for free to send 10k emails to up to 2000 subscribers monthly. ConvertKit allows only up to 1,000 subscribers.

ConvertKit is fantastic when it comes to automation. On the other hand, MailChimp is also good but not compared to ConvertKit, which has an excellent workflow view.

MailChimp will cost you $9.99 per month to use all its features for up to 5k subscribers. ConvertKit is a bit expensive. It costs $29.

Which one do you think is better?

MailChimp is by far the most affordable option. They are also generous in their offers. However, ConvertKit is excellent for list management, email automation, and the support they have for customers.    

Here are other ConvertKit alternatives:


Getreponse one of the oldest and most awesome email marketing software. They seem to focus more on the functionality of webinars but also offer an all-round solution.

They have a $15 plan, which allows you to have a list of up to 1000 subscribers. The plan offers a bit of automation and landing page creation.

Other plans are the Pro, Max, and Enterprise plans, which cost $49, $165, and $1,199 per month respectively. The plans come with added features and functionalities.


This tool is pretty new. I know you haven’t heard about it a lot. However, it’s a great software to consider.

Its primary focus is on email marketing and nothing else. I guess it’s not like others that come as a package consisting of different Omnichannel tools, but that’s where its secret lies.

SendX automation and tracking capabilities exceed those of other tools by far. In fact, it can track even the landing pages, forms, and pop-ups.   

Campaign Monitor

It came in as a resource for all marketers who wanted to leverage the power of emails to grow their online business.

They have a basic plan, which starts at $9 per month and offers 2500 emails for up to 500 contacts. It has almost all the features that ConvertKit has, only that I must say they have excellent drag-and-drop email functionality, analytics, and support.

You should try it out.  

Some FAQ

Here are some questions you might need answers to before making a move:

Do I need a website for email marketing?


You don’t need a website to begin with. However, having one is critical since it forms the cornerstone in which all your success begins.

It’s where you can target and retarget subscribers, create content around your services, and undertake SEO to attract organic traffic.

About 72% of businesses don’t have a website at the moment. So, you are not left out. You can choose to do social media blogging, create long-form newsletters, and offer exclusive deals on your product or services.

So, a website is not a hurdle to email marketing success. However, it’s a great necessity.

Is ConverKit a CRM tool?

No. It certainly isn’t. You see, a CRM is entirely different from any of the tools mentioned here. One of the CRM tools is ClickUp or Bitrix 24.

These tools have several functionalities that allow you to manage customer with ease. They have contact management and lead management tools, sales and reporting tools, sales analytics, campaign management, sales data, and automation tools.

ConvertKit certainly has a few of these features and hence not a CRM tool.

ConvertKit Integration

Which tool does ConvertKit easily integrate with? Well, there are over 70 of them. But some of the most notable are these:

OutGrow: this is a lead capture tool. You can use it to collect leads and manage them via the ConvertKit platform.

Stripe and PayPal: These two are one of the major payment processors in the world. Your subscribers will be able to process their payments into your accounts with ease.

ConvertKit Integration

Zapier: By using Zapier, you can access hundreds of other integrations with ease

JetPackCRM: Most people use Jetpack plugin on their WordPress blog. If you integrate their CRM with your ConvertKit account, you can manage your web analytics and customers with ease.

Mailfloss: If you want to check whether an email is genuine, use Mailfloss. With the integration, you can be sure that you are collecting real mails.

Shopify: if you are into e-commerce, you need email marketing. It allows you to integrate your account with your Shopify store to manage your customers with ease.

Facebook: You can collect leads from your Facebook groups. ConvertKit allows you to create Facebook forms to capture leads and place them into a segmented list easily. 

Is Email Marketing Still Effective?

Yes, it’s still working in 2021 and even in years to come.

You see, email marketing is more than merely sending mails. It more of the following:

A way of establishing credibility: It’s a great way to let your audience know who you are, connect on social media, or even interact with them one on one. 

Boost customer trust: the more somebody engages with your mails and gets value from them, the more they learn to trust you. Adding value to customers brings forth trust. The money is in their trust.

Converts leads into sales: It’s conversion-optimized. From the first ‘thank you’ email to the last, they are all poised towards adding value and ultimately convert leads into sales.

As long as people are still selling the products and services on digital channels, it will remain effective.


ConvertKit is an incredible tool. If you are starting in the marketing world, it’s worth a trial. You needn’t ignore the power of email marketing if you want to make it online. But if there is one thing you need to observe, then it’s leveraging the right tools.

This ConvertKit review shows precisely how to get it done. Start with this tool. You should see results after a few days.  

Affiliate Disclaimer: I hope you liked our ConvertKit Review. Please note that some of the links inside this article may be affiliate links to ConvertKit. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, we appreciate it! Any money we make keeps this site running smoothly and allows us to keep writing these high-quality reviews.